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Saunders College of Business

Saunders College of Business

MARKETING

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Neil Hair

Associate Professor
Marketing
Saunders College of Business

2011 Submissions

Journal Paper

Hair, Neil Frederick, Susan B. Barbes, and Zeljka Hadija. "Why We Ignore Advertising in Online Social Networks." Qualitative Market Research - an International Journal 15. 1 (2012): 19 - 32. Print. «

Hair, Neil Frederick, Evgeny Kagner, and Sandra Sieber. "Social Technologies in the Enterprise: Rising to the Challenge." European Business Review. (2011): 0. Web. £

Published Conference Proceedings

Hair, Neil Frederick and Adriana M. Boveda-Lambie. "Invertising vs. Advertising: The Influence of B2C Communication in Social Media on Customer-Brand Relationships." Proceedings of the International Colloquium in Relationship Marketing. Ed. Neil Frederick Hair. Rochester. NY: n.p., 2011. Web. «

Hair, Neil Frederick and Victor Perotti. "Users Perception of Value in Online Social Networks." Proceedings of the International Colloquium in Relationship Marketing. Ed. Neil Frederick Hair. Rochester, NY: n.p., 2011. Web. «

Hair, Neil Frederick and Victor Perotti. "User Experience in Online Social Networks: A Qualitative Analysis of Key Activities and Associated Features." Proceedings of the Hawaii International Conference on System Sciences. Ed. HICSS. Hawaii: n.p., 2011. Print. «

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