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Saunders College of Business

Saunders College of Business

MARKETING

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click to expandclick to closeDeborah Colton

Deborah Colton

Associate Professor
Marketing
Saunders College of Business

2012 Submissions

Journal Paper

Colton, Deborah. "The Role of Retailer Mindset and Promotional Resources in Strengthening Online Brands." Journal of Brand Management. (2012). Print. £

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click to expandclick to closeNeil Hair

Neil Hair

Associate Professor
Marketing
Saunders College of Business

2012 Submissions

Journal Paper

Hair, Neil Frederick, et al. "Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes." Journal of Retailing 88. 2 (2012): 308-322. Print. «

Journal Editor

Hair, Neil Frederick, ed. International Journal of Internet Marketing and Advertising. Tai Pai: n.p., 2012. Print. «

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click to expandclick to closeRajendran Murthy

Rajendran Murthy

Assistant Professor
Marketing
Saunders College of Business

2012 Submissions

Journal Paper

Sriramachandramurthy, Rajendran, Monica A. Hodis, and Hemant C. Sashittal. "Targeting college students on Facebook? How to stop wasting your money." Business Horizons 55. 5 (2012): 495-507. Print. « £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting college students on Facebook? How to stop wasting your money." Harvard Business Review Case BH493. PDF-ENG (2012): 13p. Web. ∆

Murthy, Rajendran S, Annie Liao, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-). (2012). Print. £

Sashittal, Hemant C, Rajendran S Murthy, and Monica Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+). (2012). Print. £

Published Conference Proceedings

Sriramachandramurthy, Rajendran and John N. Angelis. "Are Innovative Companies also More Interactive? Evidence from Company Websites." Proceedings of the INFORMS. Ed. Sinan Erzurumlu. Phoeniz, AZ: INFORMS, 2012. Web. « £

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