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Saunders College of Business

Saunders College of Business

MARKETING

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click to expandclick to closeRobert Boehner

Robert Boehner

Senior Lecturer
Marketing
Saunders College of Business

2013 Submissions

Journal Paper

Boehner, Robert and Stephen Gold. "Herding Behavior in the DJIA 2005-2009: An Application of the Bass Model." Journal of Applied Financial Research. (2013) Print. £

Boehner, Robert and Stephen Gold. "The Influence of the Marketing Mix on the Diffusion of Innovation: Bass Model Redux." Academy of Business Journal. (2013) Print. £

Published Conference Proceedings

Boehner, Robert and Thomas Pray. "Reinventing a Business Simulation to Incorporate Risk Assessment in an Interconnected World." Proceedings of the International Market Research Academy. International Market Research Academy, 2013. Print. ∆

Boehner, Robert and Stephen Gold. "Modeling the Impact of the Marketing Mix on the Diffusion of Innovation in the Generalized Bass Model of Firm Demand." Proceedings of the Developments in Business Simulations and Experienctial Learning. n.p., 2013. Print. ∆

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click to expandclick to closeAdriana Boveda

Adriana Boveda

Assistant Professor
Marketing
Saunders College of Business

2013 Submissions

Journal Paper

Boveda-Lambie, Adriana, Alexandra Aguirre-Rodriguez, and Detra Montoya. "Exploring Ethnic Consumer Response to Crossover Brand Extensions." Journal of Business Research (A). (2013) Web. £

Published Conference Proceedings

Boveda-Lambie, Adriana and Ruby Roy. "Strong or Weak? The Use of Social Networks in Collaborative Co-Creation." Proceedings of the American Marketing Association. Conference Proceedings. American Marketing Association, 2013. Print. £

Boveda-Lambie, Adriana and Syagnik Banerjee. "Consumer Attitude Toward the Social Ad: The Effect of Paid vs. Social Media on Shopping Intent." Proceedings of the Academy of Marketing Science - Annual Conference. Academy of Marketing Science - Annual Conference, 2013. Print. £

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click to expandclick to closeRajendran Murthy

Rajendran Murthy

Associate Professor
Marketing
Saunders College of Business

2013 Submissions

Journal Paper

Sriramachandramurthy, Rajendran and Hemant C. Sashittal. "Building Your Brand Among Millennials: Harnessing the Power of Twitter." MIT Sloan Management Review 1. 33.0 (2013) Web. £

Sriramachandramurthy, Rajendran, Annie Liwen, and Clyde Hull. "The Six Facets Model of Technology Management: A Study in the Digital Business Industry." International Journal of Innovation and Technology Management (B-) 10. 4 (2013): 24. Web. £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Case Version: Targeting College Students on Facebook? How to Stop Wasting Your Money." Harvard Business Review (A). (2013) Web. £

Sriramachandramurthy, Rajendran, Hemant C. Sashittal, and Monica A. Hodis. "Targeting College Students on Facebook? How to Stop Wasting Your Money." Business Horizons (B+) 55. July (2013): 495-507. Web. £

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