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Saunders College of Business

Saunders College of Business

MARKETING

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click to expandclick to closeNeil Hair

Neil Hair
Chartered Marketer

Assistant Professor
Marketing
Saunders College of Business

2010 Submissions

Published Article

Rose, S., N. Hair, and M. Clark. “Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.” International Journal of Management Reviews, (2010): n.p. Web. «

Hair, N., M. Clark, and M. Shapiro. “Towards a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale.” Journal of Relationship Marketing, 9.1 (2010): 54-65. Print. «

Formal Presentation

Hair, N., and C. Adams. “Marketing Professionals’ Perceptions of Personally Branded Websites.” AMA Summer Marketing Educators’ Conference, Boston Marriott Copley. Boston, MA. Aug. 2010. Presentation.†

Hair, N., B. Yenicioglu, and M. Clark. “Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences.” International Colloquium in Relationship Marketing. England. September 2010. Presentation.

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click to expandclick to closeStanley Widrick

Stanley Widrick
Director of SCB OL EMBA

Professor
Marketing
Saunders College of Business

2010 Submissions

Formal Presentation

Widrick, Stanley. “Operant Conditioning Theory and Global Marketing: When Brand Consumption Removes Customer Problems.” Society for the Advancement of Management International Business Conference. Washington, DC. 8 Apr. 2010. Presentation.

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