Saunders College of Business
MARKETING
To view listing from a different department, select department name from the right.click to closeNeil Hair
Neil Hair
Chartered Marketer
Assistant Professor
Marketing
Saunders College of Business
2010 Submissions
Published Article
Rose, S., N. Hair, and M. Clark. “Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context.” International Journal of Management Reviews, (2010): n.p. Web. «
Hair, N., M. Clark, and M. Shapiro. “Towards a Classification System of Relational Activity in Consumer Electronic Communities: The Moderators’ Tale.” Journal of Relationship Marketing, 9.1 (2010): 54-65. Print. «
Formal Presentation
Hair, N., and C. Adams. “Marketing Professionals’ Perceptions of Personally Branded Websites.” AMA Summer Marketing Educators’ Conference, Boston Marriott Copley. Boston, MA. Aug. 2010. Presentation.†
Hair, N., B. Yenicioglu, and M. Clark. “Relationship Marketing in Social Media: A Study of Antecedents, Features and Consequences.” International Colloquium in Relationship Marketing. England. September 2010. Presentation.
click to closeStanley Widrick
Stanley Widrick
Director of SCB OL EMBA
Professor
Marketing
Saunders College of Business
2010 Submissions
Formal Presentation
Widrick, Stanley. “Operant Conditioning Theory and Global Marketing: When Brand Consumption Removes Customer Problems.” Society for the Advancement of Management International Business Conference. Washington, DC. 8 Apr. 2010. Presentation.
Full print version of
Web version of
Full print version of
Web version of
