Deborah Colton

College of Art and Design College of Engineering Technology College of Health Sciences and Technology College of Liberal Arts College of Science Golisano College of Computing and Information Sciences Golisano Institute for Sustainability International Campuses Kate Gleason College of Engineering National Technical Institute for the Deaf Saunders College of Business

Deborah Colton

Associate Professor
Saunders College of Business
Department of MIS, Marketing and Analytics

2020 Submissions

Invited Article/Publication

Moriuchi, E., Landers, V., Colton, D., & Hair, N. (2020). Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing. . .

2019 Submissions

Published Conference Proceedings

Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.

Invited Keynote/Presentation

Colton, D., (2019). Social Brand Stars: Brands and Their Influencers. 14th Annual Business Research Consortium Conference.

Colton, D., (2019). Experiential Marketing: A Sales Pitch, A Conference and A Good Cause. 14th Annual Business Research Consortium Conference.

2018 Submissions

Published Conference Proceedings

Colton, D., (2018). Does Blog Authorship Matter? Corporate and Third-Party Blogs and Brand Attitudes. Society for Marketing Advances.

Invited Keynote/Presentation

Colton, D., & Murthy, R. (2018). Consumers with Food Allergies: Call for Research. Society for Marketing Advances.

Invited Article/Publication

Colton, D., & Poploski, S. (2018). A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility. Journal of Promotion Management. . .

Colton, D., (2018). Antecedents of consumer attitudes' toward corporate blogs. Journal of Research in Interactive Marketing. 12. 94-104.

2017 Submissions

Published Conference Proceedings

Colton, D., (2017). Consumer Switching Intentions to Buy Groceries Online. Society for Marketing Advances.

2016 Submissions

Published Conference Proceedings

Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.

Invited Keynote/Presentation

Colton, D., (2016). Understanding Consumer Attitudes toward Business Blogs. Society for Marketing Advances.

2012 Submissions

Invited Article/Publication

Colton, D., (2012). The role of retailer mindset and promotional resources in strengthening online brands. Journal of Brand Management. 20. 28-40.

2011 Submissions

Published Conference Proceedings

Colton, D., & Roth, M. (2011). Different Means for Different Ends: Global E-tailing Resources and Progressive Performance Objectives. International Marketing Review.

2010 Submissions

Invited Article/Publication

Colton, D., Roth, M., & Bearden, W. (2010). Drivers of International E-tail Performance: The Complexities of Orientations and Resources. Journal of International Marketing. 18. 1-22.

Colton, D., (2010). A resource-based view of e-tailer performance: an international study. International Journal of Electronic Marketing and Retailing. 3. 174-195.

2009 Submissions

Published Conference Proceedings

Colton, D., (2009). What are Corporations Blogging About? Identifying Strategies about Corporate Associations and Credibility. 2009 American Marketing Association's Summer Marketing Educators' Conference..

Invited Article/Publication

Colton, D., Roth, M., Jayachandran, S., & Dahhli, M. (2009). Subsidiary use of Foreign Marketing Knowledge. Journal of International Marketing. 17. 1-29.

2008 Submissions

Published Conference Proceedings

Colton, D., & Hair, N. (2008). Exploring Perceptions of Consumer Experience online. Winter Educators' Academy of Marketing Conference.

Colton, D., Roth, M., & Bearden, W. (2008). Sources of Global E-tail Advantage: Relationships among Orientations, Resources, and Performance. 2009 American Marketing Association's Summer Marketing Educators' Conference..

Invited Keynote/Presentation

Colton, D., (2008). Need Title of the Presentation. BizTech Series: Blogging for Business, e-Business Association.

2005 Submissions

Published Conference Proceedings

Colton, D., & Luecke, G. (2005). RESOURCE EFFECTS ON ONLINE TRAFFIC OF U.S. AND FOREIGN ONLINE RETAILERS. Academy of International Business - NE.

2001 Submissions

Published Conference Proceedings

Colton, D., Roth, M., Jayachandran, S., & Dakhli, M. (2001). The Use and Effectiveness of Transferred Knowledge in Marketing Subsidiaries. Proceedings of the AMA Winter Educators’ Conference.

Invited Keynote/Presentation

Colton, D., (2001). The Effects of Marketing and Firm Resources on Electronic Retailer Performance. Academy of International Business Annual Meeting.

2000 Submissions

Published Conference Proceedings

Colton, D., Bearden, W., Carlson, J., & Weathers, D. (2000). Price Discount and Brand Information Effects on Perceptions of Quality and Value. American Marketing Association. Conference Proceedings.

Invited Article/Publication

Colton, D., & Money, B. (2000). The Response of the ’New Consumer' to Promotion in the Transition Economies of the Former Soviet Bloc. Journal of World Business. 35. 189-205.

1999 Submissions

Invited Keynote/Presentation

Colton, D., (1999). The Effects of Headquarters-Subsidiary Marketing Communication on Global Brand Image. Academy of International Business Annual Meeting.

1998 Submissions

Published Conference Proceedings

Colton, D., & Money, B. (1998). Response to Promotion in Post-Communist Eastern Europe. Enhancing Knowledge Development in Marketing--Proceedings of the AMA Summer Educators’&#8364™ Conference.