Emi Moriuchi
Emi Moriuchi
2022 Submissions
Invited Article/Publication
Moriuchi, E., & Murdy, S. (2022). Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR. Psychology and Marketing. . .
Ackerman, D., Moriuchi, E., & Gross, B. (2022). Prada at Princeton: College Choice as Luxury Consumption for the Extended Self. Journal of Marketing for Higher Education. . .
Moriuchi, E., (2022). Leveraging the Science to Understand Factors Influencing the Use of AI-powered Avatar in Health Care Services. Journal of Technology in Behavioral Science. . .
Moriuchi, E., & Takahashi, I. (2022). Perceived Value, Trust and Engagement in an Online Consumer-to-consumer Secondary Marketplace. Journal of Business Research. . .
2021 Submissions
Full Length Book
(2021). Cross-Cultural Social Media Marketing: Bridging across Cultures. Moriuchi, E.,
Book Chapter
(2021). . Cross-Cultural Social Media Marketing: Bridging across Cultures. Moriuchi, E.,
Invited Article/Publication
Bui, Q., & Moriuchi, E. (2021). Economic and Social Factors Predicting Readmission for Mental Health and Drug Abuse Patients. Sustainability. . .
Moriuchi, E., (2021). An empirical study on anthropomorphism and engagement with disembodied AIs and consumers' re‐use behavior. Psychology and Marketing. 38. 21-42.
Moriuchi, E., (2021). An empirical study of consumers' intention to use biometric facial recognition as a payment method.. Psychology and Marketing. . .
Moriuchi, E., (2021). The impact of country of origin on consumers' pricing judgments in ecommerce settings. International Marketing Review. 38. 514-538.
Moriuchi, E., (2021). English Accent Variations in YouTube Voice-Over Ads and the Role of Perceptions on Attitude and Purchasing Intentions. Journal of Interactive Advertising. . .
Moriuchi, E., (2021). Do you see what I see?: An Cross-Cultural Eye-tracking Approach toward Product Reviews. Journal of Marketing Theory and Practice. . 1-20.
2020 Submissions
Published Conference Proceedings
Moriuchi, E., (2020). Perceived Attractiveness, Expertise, And Entertainment Experience Of Accents In Youtube Video Advertisements. Global Marketing Conferece.
Chung, C., & Moriuchi, E. (2020). Donation Behavior Between In-Group and Out-Group Perceptions: A Three-Selves Approach. Global Marketing Conferece.
Moriuchi, E., & Gonzales-Fuentes, M. (2020). Bias with Last Names? An Empirical Study on Reviewers' trustworthiness and Consumers' Purchasing Intention. Society for Marketing Advances.
Moriuchi, E., & Moriyoshi, N. (2020). An Empirical Study of Japanese And American Consumers' attribution Of Responsibility On Their Decision-Making Process: An Eye-Tracking Approach. Global Marketing Conferece.
Invited Article/Publication
Moriuchi, E., (2020). Social Credit Effect in a Sharing Economy: A Theory of Mind and Prisoner's Dilemma Game Theory Perspective on the Two-way Review and Rating System. Psychology and Marketing. 37. 641-662.
Moriuchi, E., Landers, V., Colton, D., & Hair, N. (2020). Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing. . .
Osanami Törngren, S., Moriuchi, E., & Nyström, M. (2020). Comparing preferences towards multiracial advertising in Sweden and the US - Exploration through eye-tracking. Genealogy. 4. 109.
Thal, K., & Moriuchi, E. (2020). Fun and functional: Can a gamified travel app win over users?. International Journal of Business & Applied Sciences (IJBAS). 9. 1-9.
2019 Submissions
Full Length Book
(2019). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,
Book Chapter
(2019). . Social Media Marketing: Strategies in Utilizing Consumer-Generated Content, 2nd Ed.. Moriuchi, E.,
Published Conference Proceedings
Moriuchi, E., (2019). Myth or Reality : A Mixed Method Approach toward Americans' and Swedes' Belief and Attitude toward Racial Diversity in Ads. Workshop in Racial and Ethnic Diversity in Ads.
Moriuchi, E., & Gonzalez-Fuentes, M. (2019). Does Reviewer's Perceived Ethnicity make an Online Review more "Helpful"?: An Empirical Study on Online Reviews. Society for Marketing Advances.
Moriuchi, E., & Takahashi, I. (2019). Perceived value, Trust and engagement of Japanese online consumers in an e-commerce secondary marketplace. Royal Bank International Research Seminar.
Ackerman, D., & Moriuchi, E. (2019). Louis Vuitton at Yale: College Choice and the Extended Self.. Marketing Educator's Association.
Invited Article/Publication
Moriuchi, E., & Basil, M. (2019). The Sustainability of Ohanami Cherry Blossom Festivals as a Cultural Icon. Sustainability. 11. 1820.
Moriuchi, E., & Takahashi, I. (2019). Integrated Consumer Shopping Decision Model: A Japanese Online Supermarket Context. Journal of Marketing Channels. 25. .
Moriuchi, E., (2019). Okay, Google!: An Empirical Study On Voice Assistants On Consumer Engagement And Loyalty. Psychology and Marketing. . 1-13.
2018 Submissions
Published Conference Proceedings
Moriuchi, E., & Takahashi, I. (2018). The interactional effect of atmospherics, emotional and loyalty factors on online shopping intentions. Global Marketing Conferece.
Moriuchi, E., & Ackerman, D. (2018). Diversity in Marketing Pedagogy. Marketing Educator's Association.
Moriuchi, E., & Gonzales-Fuentes, M. (2018). The Association between Ethnic Congruency in the Consumer-Reviewer dyad in Online Reviews. Society for Marketing Advances.
Chung, C., Zeno, K., & Moriuchi, E. (2018). Factors that Affect Student E-book Adoption: An Experimental Study based on the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory.. Marketing Educator's Association.
Invited Article/Publication
Moriuchi, E., (2018). Is That Really An Honest Online Review? The Effectiveness of Disclaimers in Online Reviews. Journal of Marketing Theory and Practice. 26. .
Chung, C., Moriuchi, E., Limbu, Y., & Ganesan, P. (2018). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Journal of Global Marketing. . 1-14.
Moriuchi, E., & Chung, C. (2018). Young Americans' ethnic identity toward disaster advertising: The effects of disaster location and message types. International Journal of Nonprofit and Voluntary Sector Marketing. 23. .
Moriuchi, E., & Takahashi, I. (2018). An Empirical Investigation of the Factors Motivating Japanese Repeat Consumers to Review Their Shopping Experiences. Journal of Business Research. 82. 381-390.
2017 Submissions
Full Length Book
(2017). Handbook of Japanese Management. Moriuchi, E.,
(2017). Handbook of Japanese Management. Moriuchi, E.,
Book Chapter
(2017). Marketing Research. Handbook of Japanese Management. Moriuchi, E.,
(2017). Japanese Consumer Behavior. Handbook of Japanese Management. Moriuchi, E.,
Published Conference Proceedings
Martin, M., Moriuchi, E., Martin, M., & Goebel, T. (2017). Empathy in Marketing Students: Are We Missing the Boat in Marketing Education. Marketing Management Association.
Moriuchi, E., (2017). Flipped Classroom and the Millennial Students. Society for Marketing Advances.
Moriuchi, E., & Carlson, G. (2017). Say What?: The Role of Accent in Online Ads and its Impact on Consumers' Reactions toward Advertisements and Purchasing Intentions. Society for Marketing Advances.
Martin, M., Moriuchi, E., Martin, M., & Goebel, T. (2017). Empathy in Marketing Students. Marketing Educator Association.
Chung, C., Moriuchi, E., Limbu, Y., & Ganesan, P. (2017). Attitudes toward Star Ratings: Generational Differences among Indian Consumers. Society of Marketing Advances. Society for Marketing Advances.
Invited Article/Publication
Moriuchi, E., & Jackson, P. (2017). Role of brand names and product types on bicultural consumers' purchase intentions. Journal of Consumer Marketing. 34. 53-65.
2016 Submissions
Full Length Book
(2016). Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. Moriuchi, E.,
Book Chapter
(2016). . Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. 126. Moriuchi, E.,
Published Conference Proceedings
Moriuchi, E., (2016). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young Americans. Advances in Consumer Research.
Moriuchi, E., & Chung, C. (2016). Do Millennials Care about "made in the U.S.A"?: An Experimental Research on Country-of-Origin Effect and Antecedents on Product Consciousness. Society for Marketing Advances.
Chung, C., & Moriuchi, E. (2016). An Empirical Study on Consumers' Attitude toward Star Ratings. Business and Applied Sciences Academy of North America.
Moriuchi, E., Martin, M., Martin, M., & Goebel, T. (2016). Increasing Students' Engagement, Flow, and Learning in Marketing Classes. Marketing Educator's Association.
Moriuchi, E., Chung, C., & Lee, C. (2016). Are you ready to be digitalized?: Students' Perception towards e-textbook Adoption. Marketing Educator Association.
Moriuchi, E., & Martin, M. (2016). Are you ready for Flipped Classroom. Marketing Educator Association.
Invited Article/Publication
Moriuchi, E., & Takahashi, I. (2016). Satisfaction, Trust and Loyalty of Repeat Online Consumer within the Japanese Online Supermarket Trade. Australian Marketing Journal. 24. 146-156.
2015 Submissions
Published Conference Proceedings
Moriuchi, E., (2015). Which do I Prefer? A Theoretical Framework for Japanese Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan. Academy of Marketing Science World Marketing Congress.
Chung, C., & Moriuchi, E. (2015). Do people respond differently to donation ads when disaster location and message type are different?: An experimental research from an American and Japanese perspectives. Society for Marketing Advances.
Moriuchi, E., & Takahashi, I. (2015). An Empirical Investigation the Factors Motivating Japanese Repeat Online Consumers to Review Their Shopping Experience Online. Royal Bank International Research Seminar.
Moriuchi, E., & Chung, C. (2015). Understanding Young American's Donation Behavior towards Domestic and International disasters. Business and Applied Sciences Academy of North America.
Moriuchi, E., & Chung, C. (2015). The factors that affect donation advertising effectiveness: An experimental research for felt ethnicity and in-group and out-group perspectives for young American. 2009 Association for Consumer Research Asis-Pacific Conference.
Chung, C., & Moriuchi, E. (2015). The Effectiveness of Donation Advertising: An Experimental Study For Felt Ethnicity and Messages On In-Groups And Out-Groups. Academy of Marketing Science - Annual Conference.
Chung, C., Moriuchi, E., & Ackerman, D. (2015). Incorporating Google Online Challenge in E-Marketing Classes. Marketing Educator Association.
Moriuchi, E., Martin, M., & Smith, R. (2015). "The Importance of University Traditions and Rituals in Building Alumni Brand communities and Loyalty. Allied Academies Spring International Conference.
Moriuchi, E., Martin, M., & Smith, R. (2015). Increasing Students' Engagement, Flow, and Learning in Marketing Classes: Conceptual Foundations and Research Issues. Marketing Educator Association.
Invited Article/Publication
Martin, M., & Moriuchi, E. (2015). The importance of university traditions and rituals in building alumni brand communities and loyalty.. Academy of Marketing Studies. . .
2012 Submissions
Published Conference Proceedings
Moriuchi, E., Diamantopolous, A., & Jackson, P. (2012). Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-Americans' Perceptions and Buying Intentions towards Hedonic and Utilitarian Products. AMA.
2011 Submissions
Published Conference Proceedings
Moriuchi, E., & Cui, C. (2011). The Lived Experiences of Bicultural Consumers in Hawaii. Academy of Marketing Science World Marketing Congress.
2010 Submissions
Published Conference Proceedings
Moriuchi, E., (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii: A Cross-Cultural Analysis on Cultural Frame Switching and Decision Making of Biculturals. EMAC Doctoral Colloquium.
Moriuchi, E., & Cui, C. (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii. Academy of Marketing Conference, Aston, United Kingdom.
Moriuchi, E., (2010). Biculturalism Among Japanese Immigrants and Japanese-Americans in Hawaii: A Cross-Cultural Approach. Academy of Marketing- Doctoral Colloquim.