Site-wide links

Scholarly Works

Jonathan Schroeder
Professor

2011 Submissions

Published Conference Proceedings

Zhao, Xin, et al. "Chinese Consumer Culture and Brand Culture." Proceedings of the Asia Pacific Advances in Consumer Research, Beijing, June 2011. Ed. Zhihong Yi, Jing Jian Xiao, June Cotte, and Linda Price. Duluth, MN: Association for Consumer Research, Print. «

Wu, Zhiyan, Janet Borgerson, and Jonathan Schroeder. "A Cultural Approach to Chinese Brand Development." Proceedings of the Asia Pacific Association for Consumer Research, Beijing, June 2011. Ed. Zhihong Yi, et al. Duluth, MN: Association for Consumer Research, 2011. Print. «

Schroeder, Jonathan. "Global Brand Culture." Proceedings of the European Advances in Consumer Research, 2011. Ed. Pauline Maclaran, Chris Hackley, and Alan Bradshaw. Duluth, MN: Association for Consumer Research, 2011. Print. «

Pongsakornrungsilp, Siwarit, T. Pusaksrikit, and Jonathan Schroeder. "Co-creation through Fear, Faith and Desire." Proceedings of the European Advances in Consumer Research, 2011. Ed. Pauline Maclaran, Chris Hackley and Alan Bradshaw. Duluth, MN: Association for Consumer Research, Web. «

Wu, Zhiyan, Janet Borgerson, and Jonathan Schroeder. "Imagined Brands in Global Brand Culture: China and the Beijing Olympic Opening Ceremony." Proceedings of the European Advances in Consumer Research, 2011. Ed. Pauline Maclaran, Chris Hackley, and Alan Bradshaw. Duluth, MN: Association for Consumer Research, 2011. Web. «

Book Chapter

Schroeder, Jonathan. "Brand Culture." Concise Encyclopedia of Sociology. Ed. George Ritzer. Thousand Oaks, CA: Sage, 2011. 41-42. Print. ∆

Campbell, Norah and Jonathan Schroeder. "Visual Culture." Encyclopedia of Consumer Culture. Ed. Dale Southerton. Thousand Oaks, CA: Sage, 2011. 100-121. Web. £

Schroeder, Jonathan. "Value Creation and the Visual Consumer." Beyond the Consumption Bubble. Ed. Karin Ekstom and Kay Glans. London: Routledge, 2011. 137-148. Print. ∆ £

Journal Editor

Schroeder, Jonathan, ed. Consumption Markets & Culture. London: Routledge, 2011. Print. «

Invited Presentations/Keynotes

Schroeder, Jonathan. "Snapshot Aesthetics in Brand Culture." Making Sense of Visual Culture. Graduate Program in Visual and Cultural Studies. Rochester, NY. 2 Apr. 2011. Conference Presentation. ∆

Schroeder, Jonathan. "Snapshot Aesthetics in Brand Culture." Marketing Seminar Series. Schulich School of Business. York University, Toronto, Ontario. 30 Jan. 2011. Lecture. ∆

Schroeder, Jonathan. "Brand Culture: How Brands Work to Produce Meaning and Value." Insight Seminars. Truth Branding Agency. Charterhouse Street, London, UK. 2 Jun. 2011. Keynote Speech. ∆

Schroeder, Jonathan. "The Artist as Brand Manager." Arts Seminar. Arts Management Program. University at Buffalo, Buffalo, NY. 25 Oct. 2011. Lecture. ∆

Schroeder, Jonathan. "Images in Brand Culture." Masters course. Advertising and Public Relations Department. Stockholm University, Stockholm, Sweden. 2 Nov. 2011. Lecture. ∆

Schroeder, Jonathan and Janet Borgerson. "Skin Signs: Fashioning Identity in Consumer Culture." Department Speaker Series. Center for Fashion Studies. Stockholm University, Stockholm, Sweden. 4 Nov. 2011. Lecture. ∆

Taalas, Saara, Marcus Lindahl, and Jonathan Schroeder. "Another Side of Knowledge Work." European Group for Organization Studies. Gothenburg University. School of Business, Economics, and Law, Gothenburg, Sweden. 8 Jul. 2011. Conference Presentation. £

Schroeder, Jonathan. "Disposing: Constructing and Structuring Consumption." Association for Consumer Research Annual Conference. ACR. Hyatt Hotel, St. Louis, MO. 14 Oct. 2011. Conference Presentation. «

Journal Paper

Pongsakornrungsilp, Siwarit and Jonathan Schroeder. "Understanding Value Co-Creation in a Co-Consuming Brand Community." Marketing Theory 11. 3 (2011): 303-324. Print. «

External Scholarly Fellowships

7/1/2011 - 8/31/2012
     Economic and Social Research Council, UK
     Amount: $18,134 «

2012 Submissions

Book Chapter

Schroeder, Jonathan E. and Janet L. Borgerson. "Packaging Paradise: Organizing Representations of Hawaii." Against the Grain: Advances in Postcolonial Organization Studies. Ed. A. Prasad. Copenhagen, Denmark: Copenhagen Business School Press, 2012. 32-53. Print. ∆

Schroeder, Jonathan E. "Style and Strategy: Snapshot Aesthetics in Brand Culture." Imagining Organisations: Performative Imagery in Business and Beyond. Ed. C. McLean, et al. London, UK: Routledge, 2012. 129-151. Print. *

Journal Editor

Schroeder, Jonathan E., ed. Consumption Markets and Culture. Oxford: Taylor and Francis, 2012. Print. «

Invited Presentations/Keynotes

Schroeder, Jonathan E. and Janet L. Borgerson. "Aestheticized Atrocity in Brand Culture." Aesthetics of Atrocity Symposium. Visual Studies Workshop. Rochester, NY. 7 Mar. 2012. Lecture. ∆

Schroeder, Jonathan E. "Strindberg and the Pictorial Urge." Strindberg: Author, Visual Artist, Playwright Centennial Symposium. Rochester Institute of Technology/Swedish Institute. Rochester, NY. 23 Mar. 2012. Lecture. ∆

Schroeder, Jonathan E. "Visual Analysis." International Network of Visual Studies in Organisations. Economic and Social Research Council, UK. London, UK. 22 May 2012. Lecture. ∆

Schroeder, Jonathan E. "Visual Paradigms of Consumption." Nordic Conference on Consumer Research. Gothenburg University. Gothenburg, Sweden. 30 May 2012. Keynote Speech. ∆

Schroeder, Jonathan E. and Janet L. Borgerson. "Gender in Paradise." Conference on Gender, Marketing, and Consumer Behavior. Association of Consumer Research. Queenstown, New Zealand. 6 Jul. 2012. Keynote Speech. ∆

Schroeder, Jonathan E. "Critical Visual Analysis." Research Roundtable of Visual Ethnography. University of Auckland Business School. Auckland, New Zealand. 12 Jul. 2012. Lecture. ∆

Schroeder, Jonathan E. and Janet L. Borgerson. "Sonic Branding in the South Pacific." Branding Workshop. Fudan University. Shanghai, China. 9 Oct. 2012. Guest Lecture. ∆

Schroeder, Jonathan E. and Janet L. Borgerson. "Skin and Identity." Asia-Pacific Association of Consumer Research. Association of Consumer Research. Queenstown, New Zealand. 8 Jul. 2012. Conference Presentation. £

Schroeder, Jonathan E. and Janet L. Borgerson. "Toward a Philosophy of Skin: Invoking Critical Race Studies in Consumer Culture." Academy of Management Annual Conference. Academy of Management. Boston, MA. 5 Aug. 2012. Conference Presentation. «

Schroeder, Jonathan E. and Janet L. Borgerson. "From Chinese Brand Culture to Global Brands." International Symposium of Consumer Culture Theory in Thailand. Walailak University. Nakhon Si Thammarat, Thailand. 18 Oct. 2012. Keynote Speech. ∆

Schroeder, Jonathan E. "Brand Culture: How Brands Work to Produce Meaning and Value." Emerging Issues and Trends in Marketing Research. Shanghai Institute of Foreign Trade. Shanghai, China. 12 Oct. 2012. Guest Lecture. ∆

Schroeder, Jonathan E. "Snapshot Aesthetics in Brand Culture." Research Week. University of Edinburgh Business School. Edinburgh, UK. 4 Feb. 2012. Keynote Speech. ∆

Full Length Book

Schroeder, Jonathan E., ed. Conversations on Consumption. London, UK: Routledge, 2013. Print. £

Journal Paper

Schroeder, Jonathan E. "Editorial." Consumption Markets & Culture 15. 3 (2012): 259. Print. £

2010 Submissions

Published Article

Puntoni, Stephano, Jonathan E. Schroeder, and Mark Ritson. “Meaning Matters: Polysemy in Advertising.” Journal of Advertising, 39.2 (2010): 51-64. Print. «

Buchanan-Oliver, Margo, Angela Cruz, and Jonathan E. Schroeder. “Shaping the Body and Technology: Discursive Implications for the Strategic Communication of Technological Brands.” European Journal of Marketing, 44.5 (2010): 635-652. Print. «

Rice, Diana R., Jonathan E. Schroeder, et al. “What Did You Just Call Me? European and American Ratings of the Valence of Ethnophaulisms (Ethnic Labels).” Journal of Language and Social Psychology, 29.1 (2010): 117-131. Print. «

Patterson, Maurice, and Jonathan E. Schroeder. “Borderlines: Skins, Tattoos, and Consumer Culture Theory.” Marketing Theory, 10.3 (2010): 253-267. Print. «

Schroeder, Jonathan E., and I. Fillis. “Aesthetic Leadership.” Political and Civic Leadership: A Reference Handbook, (2010): 1063-1070. Print. *

Schroeder, Jonathan E. “The Artist in Brand Culture.” Marketing the Arts: A Fresh Approach. eds. Daragh O’Reilly and Finola Kerrigan, London: Routledge, (2010): 18-30. Print.

Schroeder, Jonathan E. “Value Creation and the Visual Consumer.” Beyond the Consumption Bubble, (2010): n.p. Print. ≠

Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. “Fashion Systems and Historical Culture in the Development of Chinese Global Branding.” Advances in Consumer Research, (2010): 199-201. Print.