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Scholarly Works

Victor Perotti
Professor

2017 Submissions

Journal Paper

Tuten, Tracy and Victor J. Perotti. "Lies, Brands, and Social Media." Qualitative Market Research - An International Journal. (2017) Web. £

Invited Keynote/Presentation

Reynolds, Patrick, John Ettlie, and Victor J. Perotti. "First movers versus Followers in B-Corporations." PDMA Research Symposium. PMDA. Chicago, IL. 11 Nov. 2017. Conference Presentation. £

2013 Submissions

Journal Paper

Perotti, Victor and Andrea Hickerson. "Rise Above the Crowd": A Quasi-experiment in Journalistic Event Coverage Using Mobile Phones and Billboards." Journal of Digital and Media Literacy. (2013) Web. £

2012 Submissions

Journal Paper

Hair, Neil, et al. "Market Orientation in Digital Entrepreneurship: Advantages and Challenges." International Journal of Innovation and Technology Management (B-). (2012) Print. £

Perotti, Victor J, et al. "Expanding on Innovation." BizEd Magazine. (2012): 48-50. Print. £