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Scholarly Works

Vincent Landers
Assistant Professor

2016 Submissions

Journal Paper

Gabler, Colin B., V. Myles Landers, and Kristy E. Reynolds. "Purchase Decision Regret: Negative Consequences of the Steadily Decreasing Discount." Journal of Business Research. (2016): 1-10. Web. £

2015 Submissions

Journal Paper

Jones, Michael A., et al. "Exploring Consumers' Attitude towards Relationship Marketing." Journal of Services Marketing 29. 3 (2015): 188-199. Print. £

Landers, V. Myles, et al. "The Effect of Retailer-Brand Image Incongruity on the Flow Experience." Journal of Marketing Theory and Practice. (2015): N/A. Print. £

2014 Submissions

Published Conference Proceedings

Gabler, Colin B. and V. Myles Landers. "Coulda, Shoulda, Woulda: The Impact of Scarcity and Discounts on Post-Purchase Decision Regret." Proceedings of the Academy of Marketing Science World Marketing Congress. Ed. Unknown. Lima, Peru: n.p., 2014. Print. £

Landers, V. Myles, Mary P. Harrison, and Stephanie T. Gillison. "Retail Intimidation." Proceedings of the Academy of Marketing Science - Annual Conference. Ed. Unknown. Indianapolis, IN: n.p., 2014. Print. £