Hospitality -Tourism
Management (MS Program)

This program emphasizes the strategic dimensions of service quality
and will prepare you for success in virtually any hospitality or tourism
career by enhancing your leadership abilities, creative problem-solving
and communication skills, and technical and analytical capabilities.
A primary focus is on the management of the employee-customer interface
to ensure high standards of service quality. Program
highlights
Investigate service strategy formulation and delivery and learn
how to build customer loyalty, design service recovery strategies,
and manage technology to enhance service productivity. Learn how
to determine customer requirements and develop instruments to measure
customer satisfaction. Analyze the unique characteristics of industry
sectors—food, lodging, and travel—and learn how to manage
complex organizations in which employees must provide several functions.
Explore human resource issues such as selection, training, teamwork,
empowerment, horizontal management, and corporate culture.
Graduate Program Chair
James Jacobs, Ph.D.
(585) 475-0617
jwjism@rit.edu
Graduate Program Assistant
Anne Zachmeyer
(585) 475-5062
abzhrd@rit.edu
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