Hospitality-Tourism Management
0624-770 Service Leadership: Examining & Implementing Change
An overview and examination of various personnel leadership functions as applied to the delivery of service excellence. Current literature is used to explore the interrelationship of various conceptual paradigms. The goal is to enhance individual's understanding and to augment his/her ability to interact in the service environment and to critically understand strategies founded in continuous learning. Concepts discussed include: teamwork, empowerment, relationship management, corporate culture and "moments of truth" management. Credit 4
0624-780 Financial Management for Hospitality- Tourism Firms
Financial performance forecasting at both the individual and multi-unit levels of operation is examined. Emphasis on financing, including operating leverage, short- and long- term financing alternatives and tax considerations within a service organizational context. Credit 4
0624-823 Strategic Environments of Food System
The strategic environments of the hospitality-tourism system are examined as a whole and from the perspectives of major segments: consumers, producers, regulatory agencies, distributors and retailers, including food service operators. Specific issues examined include the use distribution systems, international government policies, consumer expectations and the impact of these on the producer and end user. Credit 4
0624-825 Strategic Processes of Service Firms
An analysis of the organizational structure, operational procedures, corporate policies, financial growth and related factors for service firms. This course traces the evolution of selected companies to reveal individual growth strategies. Credit 4
0624-826 Tourism Policy Analysis
An analysis of the goals and objectives for tourism development in geographic areas of different size. Topics include employment, income redistribution, cultural impact, labor supply and tourism resource base. Specific policies for tourist regions are compared for effectiveness and overall cost benefits. Local, state, national and international examples are included. Credit 4
0624-827 Technical Transfer in Hotel Industry
Survey of computer information systems for planning and control in hospitality and tourism operations. Various software and hardware packages are examined in relation to planning and control functions. Credit 4
0624-828 Meeting Planning Development
An examination of the role of professional meeting planners as they function in the corporate, association and educational environments. Both corporate and independent meeting planners will be assessed. Methods of planning and programming for meeting will be surveyed and evaluated. A review of the economic impact of conferencing and support service functions will be undertaken. Negotiation skills are examined. Credit 4
0624-840 Service Quality Management
Total Quality Management (TQM) philosophy is applied to the hospitality-tourism industry. Underlying principles, TQM tools and techniques and case studies are used to bridge the gap between theory and practical application. Credit 4
0624-843 Resort Development: An Instructional Approach
Market segmentation; methods in marketing research; creating a menu, an environment, a theme for a defined market; improving the market share through quality control, innovation, promotions, public relations, menu engineering and community involvement; premarketing, creating a new image; marketing to increase profitability. Case studies and project. Credit 4
0624-844 Hospitality Resource Management
This course is designed to analyze the inputs associated with the development of hospitality firms. Labor markets, financial instruments, tourism infrastructures, real estate markets and educational support systems will be assessed in order to determine the development of hospitality firms. Credit 4
0624-846 Travel Marketing Systems
Includes the identification of markets, product pricing strategies and mixes of communication as they relate to the tourism distribution system. The efficiencies of various channel configurations and their resultant organizational patterns are evaluated. Credit 4
0624-848 Convention & Exhibition Management
The organization and operation of exhibit/convention space is examined from the meeting planner’s perspective. Emphasis is given to use of exhibits to enhance both program and attendance. A detailed review of the factors necessary for successful exhibits and exhibitor relations is conducted with emphasis on the various methods employed to encourage participation. Budget controls and financial reporting systems are analyzed. The decision-making process on use of the exhibit as an income producing segment of conferencing is stressed. Credit 4
0624-867 Tourism Planning & Development
Tourism planning defines the frames of reference used in making choices concerning the development of tourism facilities and use of space. Topics include: tourism income and expenditure; pricing policy; taxing authorities; ownership patterns; financing and leakage potentials of the various tourism infrastructures. This course focuses on the planning and development of tourism as it is “packaged” through its distribution channels. Credit 4
0624-868 Legal Issues & Evaluation
An examination of the instruments used to confirm meeting arrangements. Focus is on informal instruments (letter of agreement) and formal documentation (contract). A survey of legal decisions impacting the liability of the planner and their impact on the meeting function is conducted. The performance of meeting planners and their interdependencies with external support staffs are assessed. Credit 4
0624-880 Seminar: Current Issues
A small-group examination of contemporary issues and topics chosen by the students and faculty member. Research, oral presentations and class discussions of all issues selected. Credit 4
0624-890 Practicum in Hotel Training
An opportunity for the student to apply skills learned in previous courses in a work or laboratory setting. A proposal must be approved by the director of the program before enrolling in the course. Credit 1–6
0624-896 Graduate Project
This course number is used to fulfill the graduate paper requirement under the non-thesis option for the MS degree in hospitality/tourism management. The candidate must obtain the approval of the director of the program and, if necessary, an appropriate faculty member to supervise the paper before registering for this course. A formal written paper and an oral presentation of the project results are required. Credit 1–4
0624-898 Thesis
Thesis based on experimental evidence obtained by the candidate in an appropriate topic demonstrating the reduction of theory into practice. A formal written thesis and oral defense are required. The candidate must obtain the approval of the director of the program and, if necessary, an appropriate faculty member to guide the thesis before registering for the thesis. Credit 8
0624-899 Independent Study
An opportunity for the advanced student to undertake independent investigation in a special area under the guidance of a faculty member. A written proposal is to be forwarded to the sponsoring faculty member and approved by the director of the program before registering for this course. The independent study must seek to answer questions outside the scope of regular course work. Credit 1–6
August 28, 2008