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Courses

Hospitality and tourism management (capstone project option), MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
GRCS-701
Research Methods
This is an introductory graduate-level survey course on research design/ methods and analysis. The course provides a broad overview of the process and practices of research in applied contexts. Content includes principles and techniques of research design, sampling, data collection, and analysis including the nature of evidence, types of research, defining research questions, sampling techniques, data collection, data analysis, issues concerning human subjects and research ethics, and challenges associated with conducting research in real-world contexts. The analysis component of the course provides an understanding of statistical methodology used to collect and interpret data found in research as well as how to read and interpret data collection instruments. CAST and HLTH graduate students only. Dept. approval.
3
GRCS-702
Principles of Research Communication
Students will demonstrate written communication skills applied to research and outcome methods. These methods include knowledge of the use of data bases for research of a specified topic, use of appropriate references and citations, a written research proposal, a white paper, and a grant proposal. A search of the literature for a defined research topic, which includes an annotated bibliography to support the references used and a summary document for the results of the literature search. In addition students will critique professional journals in their field and write a summary analysis of these articles.
3
SERQ-710
Evolving Contexts In Service
In this initial course in the Service Leadership & Innovation graduate program systems thinking is used to explore the concepts of service in a theoretical, future oriented and practical framework. Service systems are examined from a relationship building framework emphasizing the customer-centric view, human and intellectual capital, asset management, technical interactivity and connectivity, and the process and experiential effects of service.
3
HSPT-730
Strategic Hospitality And Tourism Branding
This class will concentrate on how the differences between product and service branding and marketing apply to travel destinations and tourist services such as lodging and recreational activities. Specific emphasis will be placed on the branding and marketing of tourism suppliers. Special attention will also be paid to promoting destinations as they move through their life cycle. The role of experiences in the marketing system will be covered from both the destination and supplier perspective.
3
HSPT-740
Economic Performance Analysis for Hospitality and Tourism
Applications of economic analysis to hospitality and tourism including estimation and prediction of demand and supply, valuation, determination of regional economic impacts, and use of economic analysis in management, marketing and policy decisions.
3
HSPT-750
Processes and Assessment of Hospitality and Tourism Industries
This class will apply customer relationship management methods to hospitality and tourism industries in order to develop new service experiences and maintain the economic viability of others. A review of the quality models and strategies available for maintaining hospitality and tourism competitiveness will be covered. The use of the six sigma quality improvement process will be applied to hospitality industries.
3
 
Electives
6
Second Year
 
Elective
3
HSPT-797
Capstone Project
This course is practical, project-based approach to a more traditional master's thesis. Students in the course will design and develop a project which reflects a viable option for an existing or putative organization. After a review of essential project management and planning skills as well as financial skills, the student designs and develops the project with continual review and feedback from the supervising faculty.
3
Total Semester Credit Hours 30

Hospitality and tourism management (comprehensive exam option), MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
GRCS-701
Research Methods
This is an introductory graduate-level survey course on research design/ methods and analysis. The course provides a broad overview of the process and practices of research in applied contexts. Content includes principles and techniques of research design, sampling, data collection, and analysis including the nature of evidence, types of research, defining research questions, sampling techniques, data collection, data analysis, issues concerning human subjects and research ethics, and challenges associated with conducting research in real-world contexts. The analysis component of the course provides an understanding of statistical methodology used to collect and interpret data found in research as well as how to read and interpret data collection instruments. CAST and HLTH graduate students only. Dept. approval.
3
SERQ-710
Evolving Contexts In Service
In this initial course in the Service Leadership & Innovation graduate program systems thinking is used to explore the concepts of service in a theoretical, future oriented and practical framework. Service systems are examined from a relationship building framework emphasizing the customer-centric view, human and intellectual capital, asset management, technical interactivity and connectivity, and the process and experiential effects of service.
3
HSPT-730
Strategic Hospitality And Tourism Branding
This class will concentrate on how the differences between product and service branding and marketing apply to travel destinations and tourist services such as lodging and recreational activities. Specific emphasis will be placed on the branding and marketing of tourism suppliers. Special attention will also be paid to promoting destinations as they move through their life cycle. The role of experiences in the marketing system will be covered from both the destination and supplier perspective.
3
HSPT-740
Economic Performance Analysis for Hospitality and Tourism
Applications of economic analysis to hospitality and tourism including estimation and prediction of demand and supply, valuation, determination of regional economic impacts, and use of economic analysis in management, marketing and policy decisions.
3
HSPT-750
Processes and Assessment of Hospitality and Tourism Industries
This class will apply customer relationship management methods to hospitality and tourism industries in order to develop new service experiences and maintain the economic viability of others. A review of the quality models and strategies available for maintaining hospitality and tourism competitiveness will be covered. The use of the six sigma quality improvement process will be applied to hospitality industries.
3
 
Professional Electives
15
HSPT-795
Comprehensive Exam
A written comprehensive exam is one of the non-thesis methodologies for completion of the MS degree. Students will demonstrate a fundamental knowledge of the theories and foundation principles. This course will include a review of the main concepts of each of the core subjects and at the conclusion of the course the student will take a written examination and must receive a passing grade of at least 80%to be successful. Students will have one additional opportunity to pass this examination if their initial attempt results in a failing grade. (This course will be taken with not less than 16 hours of coursework remaining to complete the program, completion of core courses and the student should be currently enrolled in the program. Possess a GPA of 3.0 or higher; No outstanding incomplete grades, nor can the student be on academic/disciplinary probation;
0
Total Semester Credit Hours 30

Hospitality and tourism management (research thesis option), MS degree, typical course sequence

Course Sem. Cr. Hrs.
First Year
GRCS-701
Research Methods
This is an introductory graduate-level survey course on research design/ methods and analysis. The course provides a broad overview of the process and practices of research in applied contexts. Content includes principles and techniques of research design, sampling, data collection, and analysis including the nature of evidence, types of research, defining research questions, sampling techniques, data collection, data analysis, issues concerning human subjects and research ethics, and challenges associated with conducting research in real-world contexts. The analysis component of the course provides an understanding of statistical methodology used to collect and interpret data found in research as well as how to read and interpret data collection instruments. CAST and HLTH graduate students only. Dept. approval.
3
GRCS-702
Principles of Research Communication
Students will demonstrate written communication skills applied to research and outcome methods. These methods include knowledge of the use of data bases for research of a specified topic, use of appropriate references and citations, a written research proposal, a white paper, and a grant proposal. A search of the literature for a defined research topic, which includes an annotated bibliography to support the references used and a summary document for the results of the literature search. In addition students will critique professional journals in their field and write a summary analysis of these articles.
3
SERQ-710
Evolving Contexts In Service
In this initial course in the Service Leadership & Innovation graduate program systems thinking is used to explore the concepts of service in a theoretical, future oriented and practical framework. Service systems are examined from a relationship building framework emphasizing the customer-centric view, human and intellectual capital, asset management, technical interactivity and connectivity, and the process and experiential effects of service.
3
HSPT-730
Strategic Hospitality And Tourism Branding
This class will concentrate on how the differences between product and service branding and marketing apply to travel destinations and tourist services such as lodging and recreational activities. Specific emphasis will be placed on the branding and marketing of tourism suppliers. Special attention will also be paid to promoting destinations as they move through their life cycle. The role of experiences in the marketing system will be covered from both the destination and supplier perspective.
3
HSPT-740
Economic Performance Analysis for Hospitality and Tourism
Applications of economic analysis to hospitality and tourism including estimation and prediction of demand and supply, valuation, determination of regional economic impacts, and use of economic analysis in management, marketing and policy decisions.
3
HSPT-750
Processes and Assessment of Hospitality and Tourism Industries
This class will apply customer relationship management methods to hospitality and tourism industries in order to develop new service experiences and maintain the economic viability of others. A review of the quality models and strategies available for maintaining hospitality and tourism competitiveness will be covered. The use of the six sigma quality improvement process will be applied to hospitality industries.
3
 
Electives
6
Second Year
HSPT-790
Research Thesis
A thesis is based on experimental evidence obtained by the candidate in an appropriate topic demonstrating the extension of theory into practice. A written proposal which is defended and authorized by the faculty advisor/committee followed by a formal written thesis and oral presentation of findings are required. Typically the candidate will have completed Research methods, Data analysis and Graduate writing strategies prior to enrolling in this course and will start the thesis process as soon as they have completed these courses to allow them to finish the thesis when they have finished their coursework. The candidate must obtain the approval of their Graduate advisor who will guide the thesis before registering for this course.
6
Total Semester Credit Hours 30

Contact

Anne Zachmeyer
Anne Zachmeyer
Academic Advisor
(585) 475-5062