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Humanities & Social Sciences

Forging comprehensive links among the ethical, social, cultural, and communicative demands of the contemporary world. Researching strategic social, economic, and cultural questions that enable society to anticipate and respond to change and unexpected challenges.

The history of color motion picture film is linked to two companies: Technicolor and Eastman Kodak. Technicolor was formed in 1915 by Herbert Kalmus, Daniel Comstock, and W. Burton Wescott, who realized that color film could enhance motion picture entertainment. Introduced in 1932, it... READ MORE
Membership is a very important aspect of many organizations like the Memorial Art Gallery (MAG), The Strong (TS), and the Seneca Park Zoo (SPZ). Membership gives an organization a vital source of income and museums can also use those annual members as a built-in... READ MORE
Rochester is widely considered by many to be one if, if not the most, Deaf-friendly city in the nation due to having the one of the largest Deaf populations per capita in the country.1 The research question focused on whether sufficient material could be... READ MORE
Across the world, several museums are committed to accessibility and accommodations for the general public, such as closed captions for the D/HH (deaf and hard-of-hearing) visitors and ramps for wheelchair users. However, not all disabilities and disorders are visible. When it comes to working... READ MORE
Technology has proven to benefit human experience and achievement in many ways and has become a growing aspect of visitor engagement, documentation, and research in museums. Collections professionals in libraries and archives, as well as museums, are committing to processing artifacts, in many cases,... READ MORE
The evolution of the internet and devices allowing access to it indicate that users trend toward networking and interconnectivity in their daily lives. Museums have started to tread into this territory—that is, crafting, managing, and maintaining an effective internet presence and ancillary content tools—on... READ MORE
Augmented Reality applications use explicit cuing to support visual search. Explicit cues can help improve visual search performance but they can also cause perceptual issues such as attentional tunneling. An experiment was conducted to evaluate the relationship between directing attention and attentional tunneling, in a... READ MORE
Television has the power to suggest what its viewers should think about and to impact individuals’ attitudes towards controversial topics. The present study examined the differences between individuals’ self-reported television exposure and self-reported interracial dating attitudes (IDA). Television viewing habits and demographics were also analyzed.... READ MORE
Radio has a history of adapting to new technologies to spread its signal farther and more efficiently to a larger audience. With the emergence of social media, the audience has begun to use non-traditional media channels to reach back and out to each other, thus... READ MORE