Forging comprehensive links among the ethical, social, cultural, and communicative demands of the contemporary world. Researching strategic social, economic, and cultural questions that enable society to anticipate and respond to change and unexpected challenges.
This case study analysis focuses on the use of selfies by both companies and consumers in relation to certain products. By using uses and gratifications theory, this case study analysis investigates four major companies and their products, as well as their implementation of user-generated selfies.... READ MORE
As money being spent on e-commerce continues to rise, marketers and retailers are interested in what motivates people to shop online. In the past shoppers have been broken up into two categories, utilitarian or experiential (e.g., O'Brien, 2010; Overby & Lee, 2006; To, Liao, &... READ MORE