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SCHOOL OF MEDIA SCIENCES
The RIT Cross-Media Innovation Center Summit
October 15-16, 2014

Preliminary Agenda

Wednesday, October 15th 2014

Time Event Presenter Organization
8:00am - 8:30am Continental Breakfast Lauren Purvis RIT/Hyatt
8:30am - 9:00am Welcome Chris Bondy RIT School of Media Sciences
9:00am - 9:30am Agenda Richard Romano Whattheythink.com
9:30am - 10:00am Strategy in Cross-Media Communications Jon Budington Global Thinking
10:00am - 10:15am BREAK Lauren Purvis RIT/Hyatt
10:15am - 11:00am RIT Gannett Endowed Professor Panel: Innovating Trends in Promotional Communications Moderator: Bob Barbera
Advertising Agency Panel: Bruce Kielar
Marketing Solution Provider Panel: Sarah Mannone

Printing Services Panel: Eric Weber

Trade Publisher Panel:Mark Subers

Cannon USA


Roberts Communications



Trekk




Cohber Press




NAPCO
11:00am - 11:30am Strategic Market Research -- Notes from the Field Wayne Peterson Black Canyon Consulting Group
11:30am - 12:00pm Augmented Reality: Another Channel in the Mix Sarah Mannone Trekk
12:00pm - 12:45pm LUNCH - Student Poster Session Lauren Purvis RIT/Hyatt
12:45pm - 1:15pm Transmedia and Publishing Elena Fedorovskaya RIT School of Media Sciences
1:15pm - 1:45pm Educational Transformation from Print to Cross-Media Bo Peterson & Johannes Karlsson Malmo University, Sweden
1:45pm - 2:15pm Print Strategy in Europe Dr. Weislaw Cetera Editor, European Media Group
2:15pm - 2:45pm The Future of Transactional Communications TBD TBD
2:45pm - 3:00pm BREAK Lauren Purvis RIT/Hyatt
3:00pm - 3:45pm RIT Gannett Endowed Professor Panel: Adjacencies with Transactional Communications Moderator: Chris Bondy
Systems Provider Panel: TBD
Systems Provider Panel: Dustin Graupman

Software Solution Supplier: Paul Lattimore


Medical/Health Care Analyst Panel: Dr.Tom Richardson

RIT School of Media Sciences

TBD


Xerox




HP





KJT Group, Inc.
3:45pm - 4:15pm Future of Package Printing Dr. Mark Bohan Printing Industries of America (PIA)
4:15pm - 4:30pm Evening Agenda Richard Romano Whattheythink.com
  Adjourned
5:00pm - 6:00pm Cocktails Lauren Purvis RIT/Hyatt
6:00pm - 8:00pm Dinner Lauren Purvis RIT/Hyatt
7:00pm - 7:05pm Dinner Welcome/Speaker Introduction Lorraine College of Imaging Arts and Sciences
7:10pm - 7:40pm Dinner Speaker Frank Romano RIT School of Media Sciences
7:40pm - 8:00pm Adjourned

Thursday, October 16, 2014

Time Event Presenter Organization
8:30am - 9:00am Continental Breakfast Lauren Purvis RIT/Hyatt
9:00am - 9:30am Books, Magazines, Newspapers and the Tablet (trad. vs. digital) Bruce Barna GIS
9:00am - 9:45am RIT Miller Endowed Professor Panel: Cross-Media Publishing Communications Moderator: Elena Fedorovskaya
Education Panel: Andrea Hickerson
Software Solution Supplier Panel: Ivan Mironchuk

Publishing Industry Analyst Panel: Adam Dewitz

RIT School of Media Sciences


RIT College of Liberal Arts



Adobe





WhatTheyThink.com
9:45am - 10:00am BREAK Lauren Purvis RIT/Hyatt
10:00am - 10:30am Future Direction of Publishing Content (syndicated vs. free) Dr. Werner Sobotka Digital Solutions & Research, European Media
10:30am - 11:00am Functional Printing Why Do we Care? Shu Chang RIT School of Media Sciences
11:00am - 11:45am RIT Cary Endowed Professor Panel: Applications of Functional Printing Moderator: Shu Chang
Industrial Perspective Panel: Nancy Ferris
Education in Printed Electronics Panel: Malcolm Kief
Education in Additive Manufacturing Panel: Denis Cormier

RIT School of Media Sciences

Kodak





Cal-Poly



RIT Kate Gleason College of Engineering
11:45am - 12:30pm LUNCH - Student Poster Session Lauren Purvis RIT/Hyatt
12:30pm - 1:00pm Patterned by Printing - Process & Materials for High Performance Electronics Carolyn Ellinger Kodak
1:00pm - 1:30pm Quality Control; Tales from the Trenches Eddy Hagen VIGC
1:30pm - 1:45pm BREAK Lauren Purvis RIT/Hyatt
1:45pm - 2:15pm Insights into the Dynamics of Flexographic Printing Christine Landry-Coltrain Kodak
2:15pm - 2:45pm Gray Balance: A Calibration Aim or A Process Control Aim? Bruce Myers & Bob Chung RIT School of Media Sciences
2:45pm - 3:15pm Measurement and Analysis Framework Saleh Abdel Motaal RIT School of Media Sciences
3:15pm - 3:45pm Research Hot Topic Discussion Matt Bernius RIT School of Media Sciences
3:45pm - 4:00pm Wrap-Up Chris Bondy RIT School of Media Sciences
4:00pm Adjourned