2007-2008 Academic Year
Sprinting a Marathon: The newspaper transformation today
Speaker - Michael G. Kane, President & Publisher, Rochester Democrat & Chronicle
April 30, 2008
The theme “The Transformation of News Media,” focuses on the changing business model that is emerging within the news publishing industry. The business model of news has changed in that we no longer rely on print exclusively to disseminate content. Additionally, the traditional news audience is shrinking and the structure of the companies that produce news is vastly different from those of twenty-five years ago. The successful future of this industry depends on the acceptance and appreciation of new technology and methods for how news content is now distributed.