Question |
1997 |
2003 |
Advertising |
60% |
60% |
Editorial |
41% |
25% |
Self Employed |
91% |
94% |
Years in business |
Mostly over 11 years |
Mostly 23 to 27 years |
|
Ad Agencies |
71% |
62% |
Designers |
68% |
62% |
Computer Users: |
93% |
98% |
OS Mac/PC |
72% / 50% |
79% / 37% |
Computer skills self taught |
86% |
71% |
Client Relationships: |
|
|
More formal or the same |
86% |
71% |
More bidding or the same |
81 |
79% |
More contracts or the same |
88% |
87% |
Shooting fewer assignment per year |
34% |
55% |
Prices Based On: |
|
|
Time |
67% |
73% |
Type of assignment |
69% |
70% |
Usage |
31% |
76% |
Unit basis of fees up or the same |
89% |
80% |
Take Home Salary: |
|
|
Up |
58% |
37% |
Down |
17% |
41% |
Same |
25% |
25% |
You have to work harder to maintain your income |
60% |
61% |
The Future: |
|
|
I am staying in the business |
93% |
94% |
I can continue to do the same kind of assignments |
97% |
93% |
I will not have to relocate |
97% |
93% |
I will have to restructure my business |
52% |
62% |
I will have to retrain for new technologies |
80% |
86% |
To review the entire 1997 Survey go to: people.rit.edu/halpph/survey.htm
The information contained on the web site is available for use in other publications or venues. Credit to Professor Howard LeVant of the Rochester Institute of Technology would be appreciated.