Advertising & Public Relations
Interested in a career that draws on your creativity and rewards you for your skills? Consider the persuasive communication professions. The Bachelor of Science in Advertising & Public Relations (APR) prepares you to create persuasive messages for a variety of media. You'll learn to analyze audiences, write copy, select media, and manage campaigns. After graduation you can work in commerce, education, entertainment, government, or non-profit organizations. The prospects have never been better as the number of professional positions in public relations and advertising is expected to increase by 18 percent from 2006 to 2016 (Bureau of Labor Statistics).
The undergraduate degree (B.S.) in APR was initiated in September 2005. Currently, there are more than 100 APR majors. There are 18 full-time faculty, a number of adjunct faculty, two staff assistants and several student workers. Degree program faculty also serve all RIT students by offering junior- and senior-level Liberal Arts electives in communication as well as RIT students enrolled in the College of Liberal Arts Communication minor, Journalism minor and the College's Communication Concentration.
