Classes & Advising
APR's challenging curriculum, including its exciting Co-op and Professional Core, provides students with a superior level of professional competence and the foundation for lifelong intellectual and career growth. As part of your degree requirements, you’ll take a professional core of four courses (16 credit hours) focusing on a professional area of interest. These courses must come from the Department of Marketing: Principles of Marketing along with three other courses such as Internet Marketing, Business to Business e-Commerce, Buyer Behavior, Database Marketing, Marketing in the Global Environment, Professional Selling, and Integrated Marketing Communications. In a nutshell, APR students take a series of required communication courses, one communication elective and, like all RIT students, five Institute-wide electives and a series of Liberal Arts courses.