Applied Professional or Technical Courses
All CMT students must take and pass three or four applied professional or technical courses (12-16 credit hours) from the course choices and cooperating RIT Colleges described below.
B. Thomas Golisano College of Computing and Information Sciences
4004-745 - Fundamentals of HUman-Computer Interaction
Human-computer interaction (HCI) is a field of study concerned with the design, evaluation and implementation of interactive computing systems for effective human use and with the study of major phenomena surrounding them. This course surveys the foundation concepts and major issues of the HCI field including: cognitive psychology, human factors, interaction styles, user analysis, task analysis, interaction design methods and techniques, and evaluation. The primary focus of this course will be on the users and their tasks.Class 4, Lab 0, Credit 4
4002-722 - Fundamentals of Instructional Technology
The world of information technology offers the possibility of transforming the way that instruction is designed and delivered. However, few information technology professionals understand the methods and materials of instructional design. As a professional in information technology, a student may be responsible for designing instruction—either in a business or an educational context. This course enables the student to be able to plan, organize, and systematically develop instructional materials. The course uses an Instructional Systems Design (ISD) model to analyze, design, deliver, and evaluate instruction. Class 4, Lab 0, Credit 4
4004-741 - Fundamentals of Web-Based Multimedia
This class provides an introduction to web-based multimedia development and implementation. Topics covered include uses of web-based multimedia in business and historical contexts, differences between web-based and stand-alone multimedia, basic HTML and web page design, digital image creation and manipulation, and the incorporation of audio, video, and animated components in web-based multimedia. Students will learn to use computer-mediated communication and Internet utilities in support of multimedia development. (Computer literacy) Class 4, Lab 0, Credit 4
E. Philip Saunders College of Business
0105-761 - Marketing Concepts
This course examines the process involved in the creation, distribution and sale of products and services. The objectives of the course are to introduce students to the tasks and decisions facing marketing managers and to the elements of marketing analysis including customer analysis, competitor analysis, and company analysis. The course is structured around the managerially controllable elements of product, price, promotion and distribution, plus the interrelationships of these elements, within the context of a changing business environment. (0105-761) Credit 4
0105-766 - Marketing in Global Business
This course has a specific focus on the international marketing challenges facing firms operating in developing and developed country markets. Topics will include an examination of the international environment and its impact on marketing decisions, international pricing and promotion, product-market entry and penetration strategies, and how to organize international marketing operations for maximum effectiveness. (0105-761) Credit 4
0105-767 - Advertising and Marketing Communications
An in-depth view of tools of advertising, sales promotion, public relations, personal selling, direct marketing and Internet marketing. Basic concepts of advertising using print, broadcast, Internet and outdoor media are studied. Planning, budgeting and the roles of advertising agencies are also covered. Students develop a comprehensive promotion plan beginning with the marketing strategy and ending with implementation and evaluation. The project, in which the student plans and prepares a promotion/advertising campaign for a product or service in consultation with the instructor is an integral part of the course. Credit 4
0105-772 - Marketing on the Internet
This course is designed to expose students to the many ways in which marketing concepts and strategic marketing issues can be enhanced through effective use of the internet and related technologies. The course focuses on both business to consumer and business environments. Specific attention is given to the understanding and implementation of on-line competitive advantage through successful brand management, effective competitive intelligence and the pursuit of a customer focused digital marketing mix. The course emphasizes practical application in the form of research papers and real world domestic and international consultancy assignments. (0105-761) Credit 4
0102-740 - Organizational Behavior & Leadership
This course examines why people behave as they do in organizations and what managers can do to improve organizational performance by influencing people’s behavior. Students will be exposed to the ways in which organizations and their members affect one another and to different frameworks for diagnosing and dealing with problems in organizational settings. Topics include motivation, team building, conflict resolution, leadership, organizational change, and managing organizational cultures. Credit 4
0102-741 - Managing Organizational Change
This course examines the various theories and approaches currently used by behavioral science practitioners to assist organizations in implementing change. The features of successful change in organizations will be discussed, with an emphasis on the structural, technological, motivational, interpersonal, and social aspect of organizational change. Other topics include methods of managing the change process in organizations, overcoming resistance to change, the role of the change agent, organizational restructuring and business process re-engineering. (0102-740) Credit 4
0102-742 - Introduction to Technology Management
This course is an introduction to the technological process in organizations and the factors, both internal and external, that influence the rate, timing and success of industrial innovations. The interrelationship between science and technology and the importance of these two disciplines on the process of technological innovation is examined. Also discussed is the process of R&D management, the strategic management of technology, the dynamics of technology life cycles and organizational influences on engineering and manufacturing processes. (0102-740 for business majors; permission of instructor for students in other colleges) Credit 4
0105-778 - Commercializing and Marketing of New Products
This course emphasizes the marketing and product strategy-related activities required to create, develop and launch successful new products. Topics covered include identifying the market opportunity for new products, defining the product strategy, understanding customer requirements, developing and updating the product business plan, marketing's role in the firm's product development process, developing the marketing plan for launching new products, and managing the product life cycle. The course emphasizes best practices in marketing-related activities required for successful new product commercialization. Credit 4
College of Imaging Arts and Sciences
2081-709 - Printing Industry Trends and Issues
This course presents a detailed analysis of the trends and issues related to the printing industry. It provides an in-depth look at key technologies as well as business and related issues which contributes to the student's fuller understanding of the technology and the issues affecting print communication. This course prepares students for successful careers by providing insights into the nature and scope of the major challenges facing industry managers and leaders. Research and survey projects help to focus the student's understanding of the industry. Credit 4
2081-723 - Contemporary Publishing
An overview of contemporary book, magazine and newspaper publishing with emphasis on comparative editorial, production, circulation and marketing strategies. Advantages and disadvantages of the various kinds of publishing are discussed relevant to meeting the needs of society. Cost structures of the various publishing industries are explored, as are strategies of new acquisitions. Credit 4
2081-721 - Digital Print and Publishing
This course provides students with an opportunity to learn the principles and applications of digital printing. Technical aspects of the major digital print engines and comparison of digital printing to conventional printing processes will be presented. The strategic use of digital printing will be emphasized from a digital workflow standpoint. Variable data personalization and on-demand printing will be studied from both technical and marketing perspectives Credit 4
2081-747 - Cross Media Workflow I
This course is designed to expose students to all the elements needed to master a cross media workflow project. It will introduce students to concepts and laws around copyright and intellectual property and will explore ways companies create and utilize digital asset management systems. Emerging industry and ISO standards for each of the fields will be presented. Hands-on exercises, conducted outside of class, will complement lectures to broaden the understanding of the various topics. Credit 4
College of Liberal Arts
0521-700 - Readings-Public Policy
An in-depth inquiry into key contemporary public policy issues. Students engage in critical reflection and original thought on theoretical and applied public policy problems. Emphasis is placed on policy issues in selected science and technology fields. (Matriculation in the public policy master’s program or permission of the instructor is required) Class 4, Credit 4 (offered fall quarter)
0521-708 - Technological Innovation and Public Policy
Technological innovation, the incremental and revolutionary improvements in technology, has been a major causal factor for economic growth and social and political change. This course will introduce generic models of innovation that span multiple sectors including: energy, environment, bio- and information technologies. The course will then analyze how governments choose policies to spur innovation. (Graduate standing) Class 4, Credit 4 (offered spring quarter)
0521-709 - Public Administration & Management
This course provides an introduction to the fields of public administration and public management. It is a survey course which covers topics such as bureaucratic behavior, program implementation, and recent innovations in management of public organizations. (Graduate standing) Class 4, Credit 4 (offered spring quarter)
0521-710 - Information & Communication Policy
This course examines how federal and international policies are developed to influence innovation of information and computer technology. In particular the course will examine such topics as privacy, freedom of speech, intellectual property rights, access to information technology, and regulation of the Internet. (Graduate standing) Class 4, Credit 4 (offered winter quarter)
College of Applied Science and Technology
0626-707 - Applied Data Analysis
Explores statistical concepts and procedures as applied to the use and interpretation of human resources, customer satisfaction surveys, training and career counseling situations. Participants apply computer programs to the analysis of data. Credit 4
0635-840 - Health Systems Policy & Law
An examination of the roles and responsibilities of policy makers on the health care system. Compares and contrasts the regulatory functions of varying levels of government and the political process as it relates to health care systems. Examination of control issues and regulatory dynamics, the legislative process, and regulatory trends in the United States. Assessment of health systems’ strategies and responses to regulatory oversight. An overview of legislation as it applies to health facilities and administrative law using case studies. Credit 4
0625-844 - Breakthrough Thinking, Creativity & Innovation
Learning to solve problems, create profound decisions, and continuously change our organizations has always been a function of leadership. Today’s fast-paced global business environment requires that we utilize equally insightful, aggressive, and distinctly new processes to change. This course examines the global phenomenon and builds in the learner new methods to achieve leadership in an age of change—breakthrough thinking, creativity, and innovation. The learner will become adept at true value innovation in a knowledge/service economy. Credit 4
0635-715 - Information Systems in Health Administration
Theory and use of computers and information systems in health care delivery and administration are covered in depth. The information needs of clinical and administrative personnel are examined with an emphasis on developing and evaluating comprehensive information systems for health care organizations. Credit 4
0635-754 - eHealth
This course will give students a broad overview of essential concepts in and applications of, web based technologies in healthcare. Ehealth topics covered will include review, discuss and analyze industry trends, explore emerging ecare solutions and investigate ehealth ethical guidelines and governmental regulation established to ensure privacy, standardization and health content reputability. Credit 4
0635-830 - Health Systems Planning
A review of the methodology of planning effectively for health care systems. The use of data systems, forecasting, along with the process of strategic planning, setting priorities, developing projects, and allocating resources. Students will utilize a “balanced scorecard” for strategic planning, review the dynamics of alliances and partnerships decisions, and discuss issues of board governance. Credit 4
0635-882 - Bioethics
An overview of what ethics means, the principal ethical theories, and their application to specific bioethical issues. The course will familiarize students with ethics and ethical principles, the role of ethics in professional life, what are bioethics and an appreciation of ethical issues and arguments surrounding contemporary bioethical issues such as death, rationing health care and managed care. Credit 4