Master's Theses 2003-2009

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2009

  • Jeffrey Mason, "Racial Framing in the 2008 Presidential Election: A Content Analysis of Geographically Diverse Newspapers and the Framing of Barack Obama," May 2009
  • Tess Kittelberger, “The Relationship between Hotel Managers’ Communication Styles and Subordinate Employee Attitudes and Personal Relationships,” January 2009
  • Katherine Robert, "Assessing the Occurrence and Value of Interactive Features on Admissions Web sites: What Students and Admissions Professionals Say is Most Important," January 2009

2008

  • Jessica Drake, “Spiral of Silence, Public Opinion and the Iraq War: Factors Influencing One’s Willingness to Express their Opinion,” December 2008
  • Katelyn Ecker, “Mobile Phones as a Social Medium for the Deaf: A Uses and Gratifications Study,” August 2008
  • Zeljka Hadija, “Perceptions of Advertising in Online Social Networks: In-Depth Interviews,” January 2008
  • Megan L. Hilts, “Internet Dependency, Motivations for Internet Use and their Effects on Work Productivity: The 21st Century Addiction,” June 2008
  • Jessie Hughes, “Differences in Self-Reported Perceptions of Privacy between Online Social and Commercial Networking Users,” December 2008
  • Deanna Nicole Kimbrel, "The Visual Analysis of Heterogeneous Sex Role Interactions: A Content Analysis of Popular Music Videos," October 2008
  • Joseph Kunz, "Political Snapshots: The Undecided Voter’s Perceptions of Internet Based Imagery during the 2004 Presidential Election Campaign," February 2008
  • Cindy K. McAllister, "English Language and Culture Cues Found in Advertisements in Selected Print Publications for Deaf and Hard of Hearing People," May 2008
  • Nicole M. Robinson, "Cancer Rumor Effects on Sense Making," May 2008
  • Michael J. Saffran, “Effects of Local-Market Radio Ownership Concentration on Radio Localism, the Public Interest, and Listener Opinions and Use of Local Radio,” August 2008
  • Amanda N. Wade, "A Content Analysis of Black Female Athletes and White Female Athletes in Sports Magazines,” July 2008
  • Elizabeth A. Warfel, "Perceptions of Privacy on Facebook," August 2008
  • Fredyne Yust, “Communication Strategies for Successful Coaches: A Content Analysis of Books by Coaches about Coaching,” December 2008

2007

  • Rob Jason Fain, "Uncovering Local History: 16mm TV News Film Remaining in U. S. Television Stations," September 2007
  • Amy L. Holowczenko, "Framing the Culture Wars: A Content Analysis of News Media Coverage of the Mapplethorpe and Brooklyn Museum Art Controversies," July 2007
  • Vikas John, "Interactivity and Health Communication: Content Analysis of Interactive Elements on HIV/AIDS Awareness and Prevention Websites," November 2007
  • Elizabeth Reeves O'Connor, "Cosmetic Surgery & Reality Television: The Relationship Between College Students' Viewing of Cosmetic Surgery on Reality Television and Self-Reported Attitudes toward Cosmetic Surgery," January 2007
  • Brenda Rhyne, "Urban Middle School Students' Perceptions of Math and Science Teachers' Caring Behaviors and Students' Self Reports of Academic Competence," August 2007
  • Heidi M. Trost, "Emphasizing the User in the Usability Study: Investigating Activity Theory and Website Navigation," October 2007

2006

  • Anna Y. Boriskina, "Search Optimization Techniques in the Creation of an Online Store Website, " August 2006
  • Julia Phillips Dickinson, "The Phenomenon of Cyberstalking on the RIT Campus: Definitions, Behaviors and Normalization," August 2006
  • Nathan W. Fisk, "Social Learning Theory as a Model for Illegitimate Peer-to-Peer Use and the Effects of Implementing a Legal Music Downloading Service on Peer-to-Peer Music Piracy," September 2006
  • Wenli Gao, "Influence of Teacher Immediacy on Student Evaluations of Teachers in American and Chinese Classrooms," February 2006
  • Elizabeth B. Gorman, "Perspective by Incongruity in Visual Advertising: Applying Kenneth Burke's Theory to the Adbusters Anti-Consumerism Campaign, " August 2006
  • Michael A. Horning, "Putting the Community Back into Community Networks: A Content Analysis," February 2006
  • Kathleen Marchaesi, "The Mainstream Press: Then and Now – Has the Prominence of Sensational News Changed in 100 Years?," December 2006
  • Teresa Merritt, "The Fit Between Task and Medium in Sending Equivocal and Unequivocal Messages: How Self-Reported Skill Creates Self-Reported Attitude in Using the Medium," April 2006
  • Rama Ramanan, "Differences in the Coverage of Gulf Wars: New York Times v. Wall Street Journal: A Quantitative Content Analysis," April 2006
  • Cristin M. Sick, "Teaching Sex in Magazine Images: A Content Analysis of Sexual Images in Women's Magazines and Their Teenage Counterparts," August 2006
  • Naomi I. Stern, "Improving Communication and Publicity Between the Rochester Institute of Technology Women's Center and Female Students, Faculty, Staff, and Rochester Community Members," May 2006
  • Joan Clancy Vezelis, "The Effect of Patient Advocacy on Cancer Patients' Fear and Anxiety Levels," February 2006

2005

  • Aru Basu, “Realm of Possibilities: The Portrayal of Women in Futuristic Science Fiction Movies,” March 2005
  • Meghann E. Connor, "The Relationship Between Young Women's Large and Small Friendship Networks, Self-reported Preferences and the Influence of Popular Fashion Magazine Readership," July 2005
  • Verda Duygun, “Internet as a Crisis Management Tool: The Preparedness of Company Websites,” June 2005
  • Elizabeth Karras, "An Investigation of Verbal versus Visual Persuasive Elements in Travel and Gambling Pop-Up Advertisements," November 2005
  • Eileen Shannon, “Political Humor in Late-Night Television: A Quantitative and Qualitative Examination of Late-Night Talk Show Monologues,” August 2005
  • Kari L. Steger, "What Prospective College Students Say Matters during the College Selection Process," December 2005
  • Yana S. Terukhova, "A Cross-National and Intermedia Study of U.S. and European Online Newspapers: The Depth and Breadth of International News Coverage," September 2005.

2004

  • Gina M. Albano, “The Deceit of Internet Hate Speech: A Study of the Narrative and Visual Methods Used by Hate Groups on the Internet,” March 2004
  • Nicole E. Bartell, “But What Do They Think It Means? The Text/Image Relationship in Informational Communication,” August 2004
  • Christopher Cameron, "Product Placement in Video Games and Its Effect on Brand Recall," May 2004
  • Pamela L. Carmichael, “Persuasion by Association: A Content Analysis of Cigarette Advertisements Aimed at the Youth Market,” May 2004
  • Carin L. Kosmoski, “Internal Organizational Communication during Crisis Situations: The Effect of Supportive Messages on Employee Stress Levels,” March 2004
  • Janet P. Ofano, “Intellectual Property Law and Digital Technology: Exploring Third-Person Perceptions and Copyright Infringement on the Internet,” July 2004
  • Jacqueline (Arcesi) Scheible, “The East Wing Beat: The Changing Role of First Lady: An Analysis of New York Times Coverage of First Ladies, 1900-2004,” December 2004
  • Yujiao Wang, “Perception of Meaning and Usage Motivations of Emoticons Among Americans and Chinese Users,” September 2004
  • Elizabeth P. Warner, “Trademark Law and the Economics of Competition: How Keyword Advertising Does Not Infringe on a Trademark Owner’s Rights,” November 2004

2003

  • Rashad Bayramov, “Differences in Privacy Policies Among Commercial, Educational and Governmental Web Sites: A Cross-Sectional Content Analysis,” November 2003
  • Maryrose J. Mason, “A Content Analysis of the Portrayal of Men in Advertising: Gentlemen's Quarterly 1985-2000,” August 2003
  • Kristin A. Williams, “Students’ Self-Reported Preferences for Print and Online Newspapers,” November 2003