Schroeder, J. E. (2014), Brands and Branding, in D. Cook and M. J. Ryan, eds., Wiley-Blackwell Concise Encyclopedia of Consumption and Consumer Studies, New York: Wiley and Sons.
Schroeder, J. E. (2014) “Semiotics.” In Wiley Encyclopedia of Management 3rd ed, edited by Cary Cooper. New York: Wiley and Sons.
Wu, Z., Borgerson, J. and Schroeder, J. (2013), A Brand Culture Approach to Chinese Branding in the Global Marketplace, World Financial Review, in press.
Warren, S., Bell, E. and Schroeder, J. (eds.) (2013) Routledge Companion to Visual Organization, London, Routledge
Wu, Z., Borgerson, J. and Schroeder, J. (2013) From Chinese Brand Culture to Global Brands; Insights from Aesthetics, Fashion and History. Basingstoke: Palgrave Macmillan.
Schroeder, J. E. (2013) “Missing Morris: Reminiscences, Retrospection, and Rigorous Research” in Nostalgia and Age-Related Preferences (Legends in Consumer Research: Morris Holbrook, Volume 6), edited by Robert Schindler, Thousand Oaks, CA: Sage.
Schroeder, J. E. (2013) “The Passions and Publications of Russell Belk,” in An Alternative Approach: Re-Enchanting Consumption (Legends in Consumer Behavior: Russell Belk, Volume 2), edited by John F. Sherry, Jr, Thousand Oaks, CA: Sage.
Zwick, D. and Schroeder, J. E. (2013) “Stock Trading in the Digital Age: Speed, Agency, and the Entrepreneurial Consumer,” in The Routledge Companion to Digital Consumption, Russell Belk and Rosa Llamas (eds.), New York: Routledge, 208-222.
Sullivan, K., Gosling, J. and Schroeder, J. (2013) Being Branded: Introduction to the Special Issue, Scandinavian Journal of Management, 29, 121-122.
Schroeder, J. E. (2013) Snapshot Aesthetics and the Strategic Imagination, In Visible Culture, available: http://ivc.lib.rochester.edu/portfolio/snapshot-aesthetics-and-the-strat...
Schroeder, J. E. and Borgerson, J. L. (2012) “Packaging Paradise: Organizing Representations of Hawaii,” in A. Prasad, ed., Against the Grain: Advances in Postcolonial Organization Studies, Copenhagen: Copenhagen Business School Press, 32-53.
Schroeder, J. E. (ed.) (2012), Conversations on Consumption, New York: Routledge.
Schroeder, J. E. (2012) “Style and Strategy: Snapshot Aesthetics in Brand Culture,” in Imagining Organisations: Performative Imagery in Business and Beyond, C. McLean, P. Quattrone, F-R. Puyou, and N. Thrift (eds.), London: Routledge, 129-151
Pongsakornrungsilp, S. and Schroeder, J. E. (2011), Understanding Value Co-creation in a Co-consuming Brand Community, Marketing Theory, 11 (3), 303-324.
Schroeder, J. E. (2011), “Brand Culture,” in Concise Encyclopedia of Sociology, George Ritzer and J. Michael Ryan, ed, Oxford: Wiley-Blackwell, 41-42.
Campbell, N. and Schroeder, J. E. (2011), “Visual Culture,” in Encyclopedia of Consumer Culture, D. Southerton, ed. Thousand Oaks, CA: Sage.
Schroeder, J. E. (2011) “Value Creation and the Visual Consumer,” in Beyond the Consumption Bubble, K. Ekström and K. Glans, eds, London: Routledge, 137-148.
Puntoni, S., Schroeder, J. E. and Ritson, M. (2010), Meaning Matters: Polysemy in Advertising, Journal of Advertising, 39, 51-64.
Buchanan-Oliver, M., Cruz, A. and Schroeder, J. E. (2010), Shaping the Body and Technology: Discursive Implications for the Strategic Communication of Technological Brands, European Journal of Marketing, 44, 635-652.
Patterson, M., and J. E. Schroeder (2010), “Borderlines: Skin, Tattoos, and Consumer Culture Theory.” Marketing Theory, 10.3, 253-267.
Zhiyan, W., J. Borgerson, and J. Schroeder (2010), “Fashion Systems and Historical Culture in the Development of Chinese Global Branding.” Advances in Consumer Research, 199-201
Schroeder, J. E. and Fillis, I. (2010), “Aesthetic Leadership”, in Political and Civic Leadership: A Reference Handbook, Richard Couto, ed. London: Sage, 1063- 1070.
Borgerson, J., Schroeder, J. E., Escudero Magnusson, M. and Magnusson, F. (2009), Corporate Communication, Ethics, and Operational Identity: A Case Study of Benetton, Business Ethics – A European Review, 18, 209-223.
Schroeder, J. E. (2009), The Cultural Codes of Branding, Marketing Theory, 9, 123-126.
Schroeder, J. E(2008), “Fetishization,” in International Encyclopedia of Communication, vol. 4, W. Donsbach, ed., Oxford: Wiley-Blackwell, 1803-1808.
Schroeder, J. E. (2008), “Brand Culture: Trade Marks, Marketing and Consumption”, in Trade Marks and Brands: An Interdisciplinary Critique, L. Bently, J. Davis and J. Ginsburg, eds., Cambridge: Cambridge University Press, 161-176.
Denegri-Knott, J., Zwick, D. and Schroeder, J.E. (2006), Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research, European Journal of Marketing, 40, 9/10, 950-971.
Schroeder, J. and Salzer-Mörling, M. (eds.) (2006), Brand Culture, London: Routledge.
Schroeder, J.E. and Borgerson, J. L. (2005), An Ethics of Representation for International Marketing Communication, International Marketing Review, 22, 578-600.
Schroeder, J.E. (2005), The Artist and the Brand, European Journal of Marketing, 39, 1291-1305.
Schroeder, J. E. and Zwick, D. (2004), Mirrors of Masculinity: Representation and Identity in Marketing Communication, Consumption Markets & Culture, 7, 21-52.
Schroeder, J. (2002), Visual Consumption, London and New York: Routledge.(Revised edition, 2005)