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Faculty & Staff

Mike Johansson

Senior Lecturer in Communication
Office: 
01-3170
Phone: 
585-475-4413
Fax: 
585-475-7732
M.A., Syracuse University

Mike Johansson spent 20+ years in various capacities for media companies in New Zealand, Australia, Britain and the United States before joining the Department of Communication in 2009. Among his achievements in the business world: He won two fellowships to the Poynter Institute in St. Petersburg, Fla. (for publication design and media ethics studies), was one of 12 UC- Berkeley Digital Journalism Fellows in 2003 and in 2004 founded insider, a free weekly for 20-somethings in Rochester. In addition to teaching, speaking and writing about journalism, public relations and advertising copywriting he has a passion for social media and how they are changing all forms of communication.

Degrees/Certifications
M.A. in Newspaper Journalism, Syracuse University
Master Certificate in Integrated Online Marketing, University of San Francisco

Positions Held
Faculty Advisor to the RIT chapter of the Public Relations Student Society of America (PRSSA)
Member of RIT’s campus-wide Social Media Task Force
Affiliate of RIT's MAGIC Center

Courses offered
0535-416 Newswriting
0535-472 News Editing
0535-421 Public Relations
0535-464 Public Relations Writing
0535-460 Copywriting & Visualization
0535-474 Reporting in a Specialized Field (Social Media)
0535-525 Special Topic (Social Media for PR)
0535-525 Seminar in Social Media Marketing
0535-536 Critical Practice in Social Media

Organizer of two day-long Social Media and Communication Symposium events for the Department of Communication (2010 and 2011) that feature national speakers and regional panels on how social media are changing the various communication disciplines

Frequent source for Rochester-area media on the role and impact of social media

Social media strategy counsel (volunteer) at the Ad Council of Rochester’s Roundtable for Non-Profits (and speaker at two Ad Council events)

Marketing Board member for the Susan B. Anthony Historical House in Rochester, N.Y.

Judge for the annual Best of the Web contest organized by the Rochester Business Journal

Member of the Public Relations Society of America (PRSA) and contributor to its publications

Member of the Social Media Club of Rochester