All CMT students must take and pass three or four communication electives (12-16 credit hours) offered by the Department of Communication. The communication electives are described below.
COMM-700 - Film and Society
An inquiry concerning the relationship between motion pictures and society that uses historical, humanistic and social science research to achieve an understanding of movies as a social force, industry and art form. Class 3, Credit 3 (Semester offered: Spring)
Prerequisites: none
COMM -705 - Electronic Communication and Society
Electronic Communication is an inquiry into interactive media and how they exert a powerful influence on communicative practices and society. Positioned at the intersection of technology, identity, and culture, interactive media are altering the ways in which people communicate in a wide range of contexts, including education, marketing, civic discourse, politics and popular culture. Utilizing theories about the relationship between communication technology and culture, this course will explore the current and potential future impact of interactive electronic communication and the social changes that are occurring. Class 3, Credit 3 (Semester offered: Spring)
Prerequisites: none
COMM -706 - Crafting The Message
This course will focus on the creation of written and visual messages appropriate to a targeted audience and a specific medium including print, broadcast, interactive, digital and online technologies. Case studies of effective and unsuccessful messages from, for example, advertising, public service, education, and technical communication will be examined. Students will create and execute a variety of messages using various writing styles and images, and with varying purposes, and they will plan, create, and execute a communication campaign for an RIT event. May be taken as an elective. Class 3, Credit 3 (Spring)
Prerequisites: none
COMM -707 - International Media
Evaluation of media technology use in the international setting and in various countries and regions of the world. Major theories about the media, current trends in media, journalism practices, and governmental challenges and restrictions are considered. Special attention is paid to the uses and effects of media technologies within various countries. Special focus on global implications of the Internet and digital technologies on international cooperation, trade, and culture. Class 3, Credit 3 (Semester offered: Fall)
Prerequisites: none
COMM -708 - Communication Education
An analysis of and practicum in teaching communication in higher education. Students explore teaching and learning styles, the role of technology in higher education and teaching assessment methods. Students create teaching resources and gain teaching experience in a college classroom. Class 3, Credit 3 (Spring)
Prerequisites: none
COMM -709 - Online Advertising
COMM-709 Online Advertising A review of the theory and practice of interactive advertising. Topics include digital interactive media used for advertising purposes, interactive advertising theories and models, and the strategies and tactics for developing effective ad campaigns using interactive media, including the Internet, virtual communities, video games and mobile phones. Class 3, Credit 3 (Spring)
Prerequisites: none
COMM -710 - Visual Communication
Cross-listed with undergraduate course offering
This course explores visual communication, the process through which individuals --in relationships, organizations, and societies--create and interpret visual messages. A variety of theories from the disciplines of art history, psychology, communication theory, and graphic design will be discussed to develop methods for analyzing mediated messages. Students will analyze visual messages from the following media: print photography, video, film and the Internet. Class 3, Credit 3 (Fall)
Prerequisites: none
COMM -713 - Readings in Mass Media
Required of students without an undergraduate degree in Communication
To introduce students to a broad range of important texts. Students will gain an understanding of how theory and research developed in the study of mass media and communication. The course is historical but focuses largely on the literature of the twentieth century. Students will analyze and present key films to the class. Students will also be introduced to writing in American Psychological Association style and will conduct secondary research.
Prerequisites: none
COMM -725 - Special Topics in Communication
May be cross-listed with undergraduate course offerings (0535-525)
Offered on an occasional basis, course content varies.
Prerequisites: none
