Communication and digital media, advanced certificate, typical course sequence

Course Sem. Cr. Hrs.
First Year
COMM-705
Technology-mediated Communication
An inquiry into interactive media and how they exert a powerful influence on communicative practices and society. Positioned at the intersection of technology, identity, and culture, interactive media are altering the ways in which people communicate in a wide range of contexts, including education, marketing, civic discourse, politics and popular culture. Applying theories about the relationship between communication technology and culture, this course will explore the current and potential future impact of interactive electronic communication and the social changes that are occurring.
3
COMM-706
Crafting the Message
This course will focus on the creation of written and visual messages appropriate to a targeted audience and specific medium including print, broadcast, interactive, digital and online technologies. Case studies of both effective and unsuccessful messages from, for example, advertising, public service, education, and entertainment will be examined. Students will create and execute a variety of messages using different writing styles with images that are directed toward specific target audiences.
3
COMM-710
Visual Communication
This course explores visual communication, the process through which individuals -- in relationships, organizations, and societies -- create and interpret visual messages. A variety of theories from the disciplines of art history, psychology, communication theory, and graphic design will be discussed to develop methods for analyzing mediated messages. Students analyze visual messages from the following media: print photography, video, film and the Internet.
3
Elective
3
Total Semester Credit Hours
12
Electives
Course
Choose one of the following:
COMM-707
International Media
Evaluation of media technology use in the international setting and in various countries and regions of the world. Major theories about media, current trends in media, journalism practices, and governmental challenges and restrictions are considered. Special attention is paid to the uses and effects of media technologies within various countries, focusing on global implications of the Internet and digital technologies on international cooperation, trade, and culture.
COMM-711
Persuasion in a Digital Age
Digital communication technologies blur the lines of distinction between mass persuaders, various publics, personal networks, and individuals. This course combines traditional theories and research in media, rhetoric, and persuasion within the context of new and dynamic channels of communication. This course will investigate the prevalence of persuasive communication in various facets of our society with particular attention to the impact of digital communication channels on the persuasion process.
UXDE-711
User Interface Design
This course provides an introduction to human-centered interface design. Students research, explore and create design-based solutions for user interfaces. An introduction to visual design elements and principles such as form, color, typography, imagery, visual hierarchy, layout and information architecture. Emphasis is placed on integrating and applying design skills and processes to web standards and device guidelines. Projects are focused on designing navigational solutions for online web and touch-screen applications such as mobile phones and touch-pads. At the conclusion of the course students will be able to research, analyze and create user interface mock-ups based on appropriate visual design principles across multiple devices and platforms. Students will gain a core user interface design foundation to incorporate into their professional role during the planning and UI design phases of interactive projects. **Note: The Course is restricted to RIT Online graduate students only**
UXDE-721
User Experience Design
This course introduces students to the design process for researching, identifying and implementing a user experience strategy for online web and app development. Students will learn to research, gather and evaluate source material to organize, write and design interaction solutions. The user experience workflow will cover: defining client and user goals, user identification, content organization, information architecture, wire-framing methods and basic UX validation through user testing across various platforms. At the conclusion of the course students will complete and document a UX project plan based on graphical user interface requirements and interactive conventions. Students will be able to incorporate the UX design process into their professional role during the research, planning and interaction design phases of user experience projects. **Note: Course is restricted to RIT Online graduate students only**
UXDE-722
User Interaction Design and Development
This course provides an introduction to interaction design and development including internet, web and mobile technologies. Topics covered include computer-based communication and information systems: basic HTML 5, CSS3, JavaScript and WYSIWYG editors for creating content and project workflows for delivery online and mobile content. The course will examine and integrate programmatic solutions and project planning processes for single and responsive design solutions. Best practices and technologies for hybrid, native and web solutions will also be identified and explored. At the conclusion of the course students will be able to programmatically implement web based user experiences which incorporates user interface mock-ups and basic interactive functionality. Students will gain the required technical knowledge to facilitate improved communication with developers and create stronger user experience design solutions during the planning and implementation of interactive projects. **Note: Course is restricted to RIT Online graduate students only**