2017

  • Rosa Arnone, "The Omnichannel Marketplace: A Look at Modern Consumers," June 2017

  • Jennifer L. Freer, "A Content Analysis of News Source Characteristics Within Broadcast News Stories Concerning the Financial Crisis Between September 8, 2008 - December 31, 2008," July 2017

  • Andrew James, "Searching for Color in Black & White: Epistemic Closure, the RIT Archives, and the Colonial Roots of White Invisibility," August 2017

  • Amanda Kearney, "Uses and Gratification of Posting Selfies on Social Media," October 2017

  • Michelle Maura Fernandez, "What is the Relationship Between Conflict Management and Employee Empowerment? A Message Design Logic Perspective and its Importance for Managers and Supervisors," July 2017

  • Katherine E. Milburn, "A Right to Record: An Analysis of the Legal Issues Surrounding Cell Phone Videos of Police Violence," November 2017

  • Morgan Neal, "Instagram Influencers: The Effects of Sponsorship on Follower Engagement With Fitness Instagram Celebrities," December 2017

  • Anita Raghuraman, "Entry-Level Employees' Views of the Skills Gap in Digital Marketing," February 2017

  • Paula R. Rodriguez, "Effectiveness of YouTube Advertising: A Study of Audience Analysis," May 2017

  • Diana H. Solt, "Parents' Perspectives: How They Use Behavior Modification Techniques With Toddlers Aged 1-3," May 2017

2016

  • Jeannine Alsous, "Interracial Advertising: A Comparative Analysis on YouTube Comments on a Controversial Interracial Commercial," December 2016

  • Christian J. Bunce, "The Effect(s) of Media on the National Football League," December 2016

  • Deseree L. P. Cain-Arzu, "A Look at The Reporter and Amandala in Belize, 2010-2014," May 2016

  • Boyao Dai, "Investigating Visual Differences Between Japanese and American Animation," December 2016

  • Karen De la Rosa Herrera, "Music Uses and Gratifications Among Youth," January 2016

  • Gigina A. Giorgi, "Putting Your Best Face Forward: A Critical Visual Analysis of Gay Advertising Images and Self-Branding on Grindr," December 2016

  • Connor Lamb, "Men in Vogue: A Visual Analysis of the Male Gender on American Vogue Covers," May 2016

  • Jessica F. McGinn, "The Analysis of Consumers' Affective Responses to Brand Presentation, Awareness, and Loyalty: A Contemporary Development in Selecting Media Channels," July 2016

  • Meghan Moran, "Live-Action and Animated Disney Films: An Analysis of Themes and Family Structures Over Time," November 2016

  • Zoilo Pimentel, "How the Academy Awards Influence Audience Perception of a Film," April 2016

  • Nicole Dorothy Irene Scott, "Beyond the Surface: An Analysis on the Journalistic Reporting of Native American Issues," October 2016

  • Michelle Spang, "An Examination of Uses and Gratifications of Utilitarian and Experiential Online Shoppers," December 2016

  • Kirk M. Winans, "Framing of Skill Problems," August 2016

  • Qinjin Yang, "Selfie Usage in Marketing Between Companies and Consumers," November 2016

  • Ashley Zeh, "Connecting for Better Health: Discovering Differences in Self-Reported Preference in the Environment of Social Media in Healthcare Communications," July 2016

2015

  • Luke Auburn, "Don't Train in Vain: An Enterprise Information System Implementation Training Strategy," May 2015

  • Lindsay Case, "Communicating Vaccination Information on Facebook Utilizing the Health Belief Model," December 2015

  • Jillian Elizabeth Seaton Ference, "Uncomfortably Numb: News Media's Effects on Generational Perceptions of Cancer Prevention," May 2015

  • Daniel Patrick Gallagher, "The Look of Fiction: A Visual Analysis of the Front Covers of The New York Times Fiction Bestsellers," October 2015

  • Michell Patricia Garcia Mera, "Effects of Persuasive Communication on Intention to Save Energy: Punishing and Rewarding Messages," December 2015

  • Krystle N. Jones, "The Self-Reported Reasons for Self-Disclosure and Uncertainty Reduction Strategies Used in Romantic Online Dating Relationships Compared to Face-to-Face Dating Relationships," June 2015

  • Maria T. Olivo, "Visualizing the News: An Analysis of a Year in Interactive News from The New York Times and The Washington Post," November 2015

  • Marissa Pixley, "Facebook Face-ism: Perception of Competency in Social Media Profile Images and its Relationship to Gender," January 2015

  • Leslie S. Ramirez Soto, "Media Influence and Third-Person Effect on Perception Formation About Immigrants in the State of New York," November 2015

  • Kimberly Reeb, "'What's Race Got to do With It?' An Investigation into the Differences Between Self-Reported Television Exposure and Self-Reported Attitudes Towards Interracial Dating," June 2015

  • Carolina Rondon Diplan, "Consumers' Communication Channels Preferences: High-Stake Versus Low-Stake Brands," November 2015

  • Alyxandra Sherwood, "(Re)Connecting With Listeners: How Radio Stations are Reaching Beyond the Dial (and Their Competitors) to Connect With Their Audience," August 2015

  • Morgan L. Tucker, "Communication Considerations and Relational Dialectical Tensions Experienced by University Sign Language Interpreters," May 2015

  • Vanessa Veras Victoria, "Consistency and Inconsistency in Celebrity Endorsements," December 2015

2014

  • Maansi Aurora, "Online Social Communities Through the Lens of Polyvore," June 2014

  • Joseph D. Blosenhauer, "From Apologia to Benoit: An Empirical Test of Image Restoration Strategies," February 2014

  • Amanda M. Carlino, "A Different Sort of Normal: Critical Analysis of Five Lesbian Characters' Coming-out Narratives on Contemporary Television Shows," March 2014

  • Maria Cataldo, "Cyberdemocracy: Assessing the European Parliament," October 2014

  • Casey Lynne Conklin, "Promised Versus Actual College Experiences: The Role of Social Media in Pre and Post-enrollment Experiences," January 2014

  • Lisa M. Janos, "The Use of Visual Metaphors in Print Advertisements," November 2014

  • Erica MacArthur, "More Than a Library: An Outline for an Integrated Marketing Communications Campaign," February 2014

  • Solange M. Mercedes Checo, "Analysis of the Correlation Between Media Consumption Behavior and Cultural Adaptation of International Students in the United States," December 2014

  • Laura Nunez Quero, "Comparative Analysis of Intercultural Communication Apprehension Displayed by International Students in the US Interacting with American Students and Other Internationals," December 2014

  • Sarah Exley Ozimek, "Museum Visitors' Perceptions of Mobile Games: A Case Study," August 2014

  • Meg Miller Taber, "Use of Mobile Technology Among Museum Visitors: A Case Study," August 2014

  • Chyna Teresa Trible, "An Examination of NFL's 'A Crucial Catch' Campaign: NFL Athletes as Disease Prevention Advocates," December 2014

  • Kurt A. Wirth, "Understanding the Relationship Between Social Media, Fanship, and Behaviors in Collegiate Athletics," February 2014

2013

  • Lisa Nicole Barber, "Digital Divide Déjà Vu: Examining Second-level Digital Literacy," December 2013

  • Larissa Bolalek, "News Source Preferences and News Source Credibility among College Staff, Faculty, and Students," December 2013

  • Malwina A. Buldys, "Examination of Interactive Experience: Construction of Physical and Social Presence in Virtual Environments," February 2013

  • Ivonna Cabrera Torres, "Online News-Seeking Behavior among Three Generational Cohorts: Baby Boomers, Generation X, and Generation Y," December 2013

  • Bryan C. Christiansen, "Effects of Reputation and Aesthetics on the Credibility of Search Engine Results," August 2013

  • Mary Elizabeth Quirk Cort, "The Power of Lyrical Protest: Examining the Rhetorical Function of Protest Songs in the 2000s," December 2013

  • Eilin Aimée Diaz Fondeur, "Greeting Message, Voice Intonation, and Reward Offered in Telemarketing Calls," December 2013

  • Richard Dillio, "Different Scores: Video Gamers' Use of Amateur and Professional Reviews," December 2013

  • Rianne C. Farrugia, "Facebook and Relationships: A Study of How Social Media Use is Affecting Long-Term Relationships," September 2013

  • Ruth Harvie, "Veteran Identity and Gender Representation: A Critical Visual Analysis," December 2013

  • Jessica Hooper, "Internet Marketing Trends: An Analysis of Website and Social Media Use in New York State's Equine Industry," February 2013

  • Julian Koegel, "Use, but Pay? Factors Affecting the Adoption of News Websites among Young Adults," August 2013

  • Melissa Greco Lopes, "Actors and Athletes on Trial: A Textual Analysis of Two Scandals in the 1920s," March 2013

  • Mohd Adam Mahadi, "A Case Study of Religious Engagement Online: How Malaysian Muslim Students Access Islamic Information," April 2013

  • Lauren Palmieri, "Celebrity Endorsements in Print and Twitter: Comparing Brand Name Memorability and Credibility," December 2013

  • Elizabeth G. Roach, "Volunteer Communication and Media Richness: Recruiting, Communicating with, and Retaining Volunteers," August 2013

  • Abel B. Rondón López, "User Preferences for Accessing Online Content through Desktop, Laptop, and Handheld Devices," November 2013

  • Kathryn Runyan, "A Content Analysis of Advertisements in The Fra and Craftsman Magazines, 1908-1916," December 2013

  • Joel Skelton, "Persuasion in Antiquity: A Content Analysis of Ptahhotep's Maxims and Lao Tz_'s Tao Te Ching," November 2013

2012

  • Steven R. Bodnar, "Getting Attention for a Ceramic Art Exhibition: A Case Study of a Nonprofit's Promotional Campaign," October 2012

  • Jessica Francis, "A Case Study of Edwin Howard Armstrong's Public Relations Campaign for FM," December 2012

  • Amanda B. Kelley, "Facebook and Print Magazines: A Study on the Benefits of Single- and Cross-Media Advertising," May 2012

  • Gabriela Sosa Lamarche, "The Relationship between Cross-media Usage and Brand Recall in Advertisements: A Test of Customer Engagement with Print and Digital Magazine Advertisements," November 2012

  • Jonathan Maxwell Mertel, "Credibility on Cable News: An Examination of the Factors that Establish Credibility in Newscasters," March 2012

  • Pin Ju Su, "Mediated Voyeurism on Social Networking Sites: The Possible Social Needs and Potential Motivations of the Voyeurs on Facebook," March 2012

2011

  • Kristen Curtze, "Reading on the Internet: The Presentation of Online News Articles and Its Relationship to Reader's Recall and Comprehension," January 2011

  • Rebecca Delaney, "Consumers' Self-Image Response to Gender Portrayal in Advertising Images," November 2011

  • Christine Foster, "Athletes who Tweet: Differences in Audience Perceived Credibility between Journalists and Athletes' Twitter Accounts," July 2011

  • Natasha L. Hibbert, "Family Communication Patterns and African-American Adolescent Females' Self-Reported Use of Condoms," October 2011

  • Heidi E. Huntington, "Digital Media in Education: Expanding the Technology Acceptance Model," July 2011

  • Bonnie Joy McCracken, "Are New Media Credible? A Multidimensional Approach to Measuring News Consumers' Credibility and Bias Perceptions and the Frequency of News Consumption," May 2011

  • Aisha O'Mally, "Exemplar versus Base Rate Information Messages: Effect on Africa-Americans' Intentions toward Signing a Donor Card," June 2011

  • Louis Perez, "Visual and Textural Appeals in Banner Advertising: A Content Analysis," July 2011

  • Christine E. Phelps, "Parasocial Relationships and Social Media Usage," November 2011

  • Rachel Provenzano, "The Relationship Between Self-Reported Strength of Parasocial Interaction and Perception of World Stability," April 2011

  • Kunal Puri, "Differences in Aggression as a Relationship between Sex and Levels of Video Game Playing," November 2011

  • Merridith Smith, "Culturally Sensitive Document Design for an Eastern Asia Audience: Comprehension and Preference," August 2011

  • Jenna K. Williams, "Opening Doors or Creating Barriers?: The Influence of Interpreters on Levels of Communication Apprehension among Deaf and Hard-of-Hearing Students," August 2011

  • Jeanne Yamonaco, "War Letters: A Thematic Approach and Comparison of Military Letters from World War II and the Vietnam War," November 2011

2010

  • Molly Ambrogi-Yanson, "International News Coverage Online as Presented by Three News Agencies," July 2010

  • Nicholas Cheong, "Psychographic Factors and Prospective Students' Use on Interactive Features on Admission Websites of Institutes of Higher Education," July 2010

  • Shirley A. Cox, "Online Social Network Member Attitude Toward Online Advertising Formats," February 2010

  • Lindsay Elliott, "Predicting Someone's True Identity: Linguistic Norm and Cues in Online Personal Advertisements," December 2010

  • Julie Johnson, "Marketing Special Academic Events to College Professors and Students," October 2010

  • Tina A. Marsh, "In Search of Local News: How Readers' Desire for Information and Entertainment Predicts their Choice of Online or Print Local News," September 2010

  • Joshua J. Myers, "New Findings for Contemporary Marketing to Black Men: A Content Analysis of Alcoholic Beverage Ad Appeals from Ebony and GQ Magazines," September 2010

  • Matthew Shand, "Beginning, Persisting, and Ceasing to Play: A Stage Uses and Gratifications Approach to Multiplayer Video Games," January 2010

  • Jason Soon, "Did Facebook Absorb Freewill? The Role of Peer Pressure in the Rise of Facebook," July 2010

  • Christen M. Steinkamp, "Motivations and Preferences for Watching Television Online Among College Students," March 2010

2009

  • Jessica S. Cole, "Effect of the Internet on Reading Fiction Books for Enjoyment and Potential Interest in the Integration of the Two Media," December 2009

  • Matthew Dana, "Big-Screen Aftershock: How 9/11 Changed Hollywood's Middle Eastern Characters," April 2009

  • David P. Keppel, "Adverse Advertising: The Impact Advertisements have on Webpage Content Retention," November 2009

  • Tess Kittelberger, "The Relationship between Hotel Managers' Communication Styles and Subordinate Employee Attitudes and Personal Relationships," January 2009

  • Jeffrey Mason, "Racial Framing in the 2008 Presidential Election: A Content Analysis of Geographically Diverse Newspapers and the Framing of Barack Obama," May 2009

  • Lydia S. Palmer, "The State of Media Education Implementation in Rochester, NY K-12 Schools," August 2009

  • Katherine Robert, "Assessing the Occurrence and Value of Interactive Features on Admissions Web sites: What Students and Admissions Professionals Say is Most Important," January 2009

  • Timothy D. Wells, "Evaluating the Effect of Peer Feedback on the Quality of Online Discussions," May 2009

2008

  • Jessica Drake, "Spiral of Silence, Public Opinion and the Iraq War: Factors Influencing One's Willingness to Express their Opinion," December 2008

  • Katelyn Ecker, "Mobile Phones as a Social Medium for the Deaf: A Uses and Gratifications Study," August 2008

  • Zeljka Hadija, "Perceptions of Advertising in Online Social Networks: In-Depth Interviews," January 2008

  • Megan L. Hilts, "Internet Dependency, Motivations for Internet Use and their Effects on Work Productivity: The 21st Century Addiction," June 2008

  • Jessie Hughes, "Differences in Self-Reported Perceptions of Privacy between Online Social and Commercial Networking Users," December 2008

  • Deanna Nicole Kimbrel, "The Visual Analysis of Heterogeneous Sex Role Interactions: A Content Analysis of Popular Music Videos," October 2008

  • Joseph Kunz, "Political Snapshots: The Undecided Voter's Perceptions of Internet Based Imagery during the 2004 Presidential Election Campaign," February 2008

  • Cindy K. McAllister, "English Language and Culture Cues Found in Advertisements in Selected Print Publications for Deaf and Hard of Hearing People," May 2008

  • Nicole M. Robinson, "Cancer Rumor Effects on Sense Making," May 2008

  • Michael J. Saffran, "Effects of Local-Market Radio Ownership Concentration on Radio Localism, the Public Interest, and Listener Opinions and Use of Local Radio," August 2008

  • Amanda N. Wade, "A Content Analysis of Black Female Athletes and White Female Athletes in Sports Magazines," July 2008

  • Elizabeth A. Warfel, "Perceptions of Privacy on Facebook," August 2008

  • Fredyne Yust, "Communication Strategies for Successful Coaches: A Content Analysis of Books by Coaches about Coaching," December 2008

2007

  • Rob Jason Fain, "Uncovering Local History: 16mm TV News Film Remaining in U. S. Television Stations," September 2007

  • Amy L. Holowczenko, "Framing the Culture Wars: A Content Analysis of News Media Coverage of the Mapplethorpe and Brooklyn Museum Art Controversies," July 2007

  • Vikas John, "Interactivity and Health Communication: Content Analysis of Interactive Elements on HIV/AIDS Awareness and Prevention Websites," November 2007

  • Elizabeth Reeves O'Connor, "Cosmetic Surgery & Reality Television: The Relationship Between College Students' Viewing of Cosmetic Surgery on Reality Television and Self-Reported Attitudes toward Cosmetic Surgery," January 2007

  • Brenda Rhyne, "Urban Middle School Students' Perceptions of Math and Science Teachers' Caring Behaviors and Students' Self Reports of Academic Competence," August 2007

  • Heidi M. Trost, "Emphasizing the User in the Usability Study: Investigating Activity Theory and Website Navigation," October 2007

2006

  • Anna Y. Boriskina, "Search Optimization Techniques in the Creation of an Online Store Website," August 2006

  • Julia Phillips Dickinson, "The Phenomenon of Cyberstalking on the RIT Campus: Definitions, Behaviors and Normalization," August 2006

  • Nathan W. Fisk, "Social Learning Theory as a Model for Illegitimate Peer-to-Peer Use and the Effects of Implementing a Legal Music Downloading Service on Peer-to-Peer Music Piracy," September 2006

  • Wenli Gao, "Influence of Teacher Immediacy on Student Evaluations of Teachers in American and Chinese Classrooms," February 2006

  • Elizabeth B. Gorman, "Perspective by Incongruity in Visual Advertising: Applying Kenneth Burke's Theory to the Adbusters Anti-Consumerism Campaign," August 2006

  • Michael A. Horning, "Putting the Community Back into Community Networks: A Content Analysis," February 2006

  • Kathleen Marchaesi, "The Mainstream Press: Then and Now – Has the Prominence of Sensational News Changed in 100 Years?," December 2006

  • Teresa Merritt, "The Fit Between Task and Medium in Sending Equivocal and Unequivocal Messages: How Self-Reported Skill Creates Self-Reported Attitude in Using the Medium," April 2006

  • Rama Ramanan, "Differences in the Coverage of Gulf Wars: New York Times v. Wall Street Journal: A Quantitative Content Analysis," April 2006

  • Cristin M. Sick, "Teaching Sex in Magazine Images: A Content Analysis of Sexual Images in Women's Magazines and Their Teenage Counterparts," August 2006

  • Naomi I. Stern, "Improving Communication and Publicity Between the Rochester Institute of Technology Women's Center and Female Students, Faculty, Staff, and Rochester Community Members," May 2006

  • Joan Clancy Vezelis, "The Effect of Patient Advocacy on Cancer Patients' Fear and Anxiety Levels," February 2006

2005

  • Aru Basu, "Realm of Possibilities: The Portrayal of Women in Futuristic Science Fiction Movies," March 2005

  • Meghann E. Connor, "The Relationship Between Young Women's Large and Small Friendship Networks, Self-reported Preferences and the Influence of Popular Fashion Magazine Readership," July 2005

  • Verda Duygun, "Internet as a Crisis Management Tool: The Preparedness of Company Websites," June 2005

  • Elizabeth Karras, "An Investigation of Verbal versus Visual Persuasive Elements in Travel and Gambling Pop-Up Advertisements," November 2005

  • Eileen Shannon, "Political Humor in Late-Night Television: A Quantitative and Qualitative Examination of Late-Night Talk Show Monologues," August 2005

  • Kari L. Steger, "What Prospective College Students Say Matters during the College Selection Process," December 2005

  • Yana S. Terukhova, "A Cross-National and Intermedia Study of U.S. and European Online Newspapers: The Depth and Breadth of International News Coverage," September 2005

2004

  • Gina M. Albano, "The Deceit of Internet Hate Speech: A Study of the Narrative and Visual Methods Used by Hate Groups on the Internet," March 2004

  • Nicole E. Bartell, "But What Do They Think It Means? The Text/Image Relationship in Informational Communication," August 2004

  • Christopher Cameron, "Product Placement in Video Games and Its Effect on Brand Recall," May 2004

  • Pamela L. Carmichael, "Persuasion by Association: A Content Analysis of Cigarette Advertisements Aimed at the Youth Market," May 2004

  • Carin L. Kosmoski, "Internal Organizational Communication during Crisis Situations: The Effect of Supportive Messages on Employee Stress Levels," March 2004

  • Janet P. Ofano, "Intellectual Property Law and Digital Technology: Exploring Third-Person Perceptions and Copyright Infringement on the Internet," July 2004

  • Jacqueline (Arcesi) Scheible, "The East Wing Beat: The Changing Role of First Lady: An Analysis of New York Times Coverage of First Ladies, 1900-2004," December 2004

  • Yujiao Wang, "Perception of Meaning and Usage Motivations of Emoticons Among Americans and Chinese Users," September 2004

  • Elizabeth P. Warner, "Trademark Law and the Economics of Competition: How Keyword Advertising Does Not Infringe on a Trademark Owner’s Rights," November 2004

2003

  • Rashad Bayramov, "Differences in Privacy Policies Among Commercial, Educational and Governmental Web Sites: A Cross-Sectional Content Analysis," November 2003

  • Maryrose J. Mason, "A Content Analysis of the Portrayal of Men in Advertising: Gentlemen's Quarterly 1985-2000," August 2003

  • Kristin A. Williams, "Students’ Self-Reported Preferences for Print and Online Newspapers," November 2003