Department of Communication Summer 2013 Co-ops
Madeline Apperson (Journalism) completed one co-op, at Finzer Roller in Palmyra, NY, and began another (ongoing) with Wilhelmina Rochester, Rochester, NY. At Finzer Roller she worked on advertising projects, marketing tools, website development, script writing, editing, and design, including the design of a company product advertisement. In Madeline’s current co-op, she helps plan various promotional/recruitment events, organizes and produces monthly open calls, is responsible for phone contact with aspiring talent, and takes a part in styling/producing monthly photo shoots.
Emily Catanzarite (Advertising & Public Relations) created and ran social media websites for American Lifestyle, which ships products that are made in the USA to other countries that have difficulty getting these products. She also helped manage the main website, worked to improve the company's Search Engine Optimization (SEO), and helped the partners in other countries with social media and improving their main website.
Dom Chapman (Advertising & Public Relations) completed a co-op at Airquip heating and cooling in Penfield, NY, as a marketing research intern. He redesigned and revamped their marketing fliers and digital signage, conducted market surveys, and generated leads.
Nikole DeBell (Journalism) worked at WROC-TV (channel 8) in Rochester, in the sports department. She had the opportunity to work the PGA tournament at Oak Hill Country Club: she conducted interviews of the golfers, helped edit film, recorded times, and completed many other tasks.
Kelly Fidler (Professional & Technical Communication) worked for NewsWhip, a startup company based in Dublin, Ireland's Grand Canal Docks. She was responsible for social media communications on Twitter, RSS database entry and maintenance, market research, quality control, and the research and composition of two blog posts about good and bad reactive marketing. She spent free time exploring Ireland and parts of France and the UK.
Erin Hutson (Advertising & Public Relations) co-oped at the Alzheimer's Association, Rochester & Finger Lakes Chapter, as a social media intern. She assisted in the creation of a Pinterest page for the chapter, created tweets and Facebook status updates, and completed research on new social media platforms and strategies for targeting/advertising on social media. In addition, she wrote newsletter articles about Alzheimer's patients and caregivers, as well as press releases for different events.
Alyssa Jackson (Journalism) interned at the Finger Lakes Times, a newspaper in Geneva. She wrote articles from a desk at the newspaper through phone interviews, but sometimes was sent out to talk to people on the streets of Geneva to get their opinion on issues. She also covered Empire Farm Days in person.
Ashley Koszalka (Advertising & Public Relations) worked at Heresy Records in Malahide, Ireland, where she was in charge of social media accounts. She also did some contact research for her boss's future projects and advised on basic design of the website. Ashley is particularly proud of creating the company's first newsletter and increasing both Twitter and Facebook followers by over 25% in just eight weeks.
Tianna Manon (Journalism) worked at The Hill newspaper, in Washington, D.C., as a student in the Institute on Political Journalism, a program under The Fund for American Studies. She covered Congressional hearings and events, and did projects like “the 50 wealthiest lawmakers.” Tianna’s favorite project was a long profile of a Congressman and his aides making a comeback after a 32-year hiatus. “When it was done,” says Tianna, “Rep. Nolan had it framed and put in his office!”
Daniel Mansen (Professional & Technical Communication) worked at Vox Communications in Pittsfield, MA, a broadcasting company with radio stations in western Massachusetts. He worked in production and news, writing Public Service Announcements for many community events. Daniel writes, “My main accomplishment was my daily ‘high-tech tip’ segment on WBEC FM. In this 20-30 second weekday spot I would come on air around 3:20 pm and give a piece of advice, mostly focusing on computer and smartphone use.”
Michael Roppolo (Journalism) worked at Fox News Channel in New York City pitching, writing, interviewing and researching multiple stories. He wrote about a variety of topics, including national news, entertainment, science and technology. His bylines include “Humans in 100,000 years: What will we look like,” "Deaf rapper, ‘Switched at Birth’ actors now mainstream stars," and “FOIAed again: ‘Gun map’ newspaper seeks more info on firearms owners. His gun map article was picked up by the “Fox and Friends” show, and the Deaf rapper story was picked up by the New York Post.
Hayley Stauss (Advertising & Public Relations) was a Special Events and Marketing Intern with the Rochester Chapter of the American Diabetes Association. Her main focus was the Step Out Walk to Stop Diabetes which will be held on October 19th in Genesee Valley Park. Throughout the summer she learned the behind-the-scenes work it takes to prepare a large event, how to coordinate smaller ones, and how to engage a community for a common cause.