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Undergraduate Programs

Required Communication Courses

COMM-211 Principles of Advertising
COMM-212 Public Relations
COMM-201 Public Speaking
COMM-202 Mass Communications
COMM-221 Public Relations Writing
COMM-223 Digital Design in Communication
COMM-301 Theories of Communication
COMM-304 Intercultural Communication
COMM-321 Copywriting & Visualization
COMM-322 Campaign Management & Planning
COMM-401 Quantitative Research Methods
COMM-402 Qualitative Research Methods
COMM-421 Media Planning
COMM-501 Senior Thesis in Communication

COMM-211 Principles of Advertising
An introduction to principles and practices of advertising. Topics include advertising theories, ethics, regulation, consumer research, media planning, message strategy and campaign planning strategy. Class 3, Credit 3 (Fall and Spring)

COMM-212 Public Relations
An introduction to the practice of public relations (PR).  Topics include history, research areas, laws, ethics, and social responsibilities as they relate to the theory and practice of PR. Class 3, Credit 3 (Fall and Spring)

COMM-201 Public Speaking
The Public Speaking course is designed to equip the student with knowledge of the theories and principles necessary for formal public speaking.  Informative and persuasive speeches are the focus with emphasis on organization, evidence, language use, strategy, delivery, and effective use of media aids.   Public speaking is generally offered each quarter. Class 3, Credit 3 (Fall, Spring)

COMM-202 Mass Communications
The history and development of U.S. media, theoretical aspects of mass communications, the composition of media audiences, law and regulation of mass communications and how the media effects and are effected by society are presented.  Class 3, Credit 3 (Fall, Spring, Summer)

COMM-221 Public Relations Writing
This course covers a variety of forms of writing for public relations, including news releases, newsletters, backgrounders, public service announcements, magazine queries, interviews, coverage memos, media alerts, features, trade press releases, and public presentations.  Students will write for a variety of media including print, broadcast, and the Web. Class 3, Credit 3 (Fall and Spring)

COMM-223 Digital Design in Communication
An opportunity for undergraduates to learn principles of message design through the use of digital technology. A wide variety of computer software applications are available to support the research, writing, visualization, and design of messages. Students with a wide range of computer skills will be accommodated. Class 3, Credit 3 (Fall and Spring)

COMM-301 Theories of Communication
An introduction to human communication theory, including a history of the field and major theories from the intrapersonal, language, interpersonal, small group, public, organizational, mass, visual, and computer-mediated communication contexts. Theories based both in the humanities and the social sciences are covered.  Class 3, Credits 3 (Fall, Spring)

COMM-304 Intercultural Communication
Intercultural Communication provides an examination of the role of culture in face-to-face interaction.  Students may find a basic background in communication, anthropology or psychology useful.  Intercultural Communication serves as a required course for Communication and Advertising & Public Relations majors.  The course is also an option for concentrators in Arabic and French foreign language culture concentrations and for the communication minor.  Class 3, Credit 3, (Fall and Spring)

COMM-321 Copywriting and Visualization
An opportunity for undergraduates to learn the verbal and visual skills utilized in the creation of advertising messages. To create an effective strategy for an advertising campaign, the advertising copywriter/art director team needs to combine linguistic and visual metaphors into a persuasive message.  Students will develop creative advertising messages by researching and writing a creative brief and then implementing the plan by transforming concepts into actual advertising messages and campaigns. Class 3, Credit 3 (Fall and Spring)

COMM- 322 Campaign Management & Planning
This course introduces students to the managing and planning of advertising and public relations campaigns.  It takes a team project approach thereby helping students learn how to work together in class as well as in a competitive agency.  Service-learning will be used to expose students to community causes and service-learning. Class 3, Credit 3 (Spring)

COMM-401 Research Methods
An introduction to the methods and ethics of scientific, scholarly communication research including methods of locating, analyzing, critiquing and conducting communication research. The course focuses on empirical research methods and leads to the development of a research project proposal suitable for implementation in Senior Thesis in Communication. Class 3, Credit 3 (Fall, Spring)

COMM-421 Media Planning
An introduction to developing, executing and managing media plans for advertising and public relations. This course covers the characteristics and uses of advertising media, media terms and calculations, media strategies and tactics, and media plan development and implementation.  Class 3, Credit 3 (Spring)

COMM-501 Senior Thesis in Communication
A guided research seminar culminating in a major project that brings together the Professional & Technical Communication student’s communication studies and substantive work in his or her Professional Core. Focuses on designing, conducting and completing an independent research project. The progress of each project is shared with the class for discussion and critiques (Pre-requisite: Research Methods) Class 3 Credit 3 (Spring, Summer)