These pages include instructions for formatting your paper, for quoting
lengthy blocks of text, and for citing your sources.
Format of Your Paper
Set one-inch margins on the top and bottom, and 1.25 inch left and
right margins. Do not add page numbers
or any headers or footers.
Place all titles and headings flush left. Capitalize the first letter of all words in
headings except for articles (the, a, an) and conjunctions (and, but,
for). Use your judgment elsewhere,
knowing we’ll edit for consistency.
On the first page, place your title at the top; if you have a subtitle,
end the title with a colon, and break to a new line for the subtitle, as shown on
the next page. Follow the title with two
blank lines; then place your name followed on the next line by your
institution, followed by five blank lines before the main body. Use the formatting as indicated on the
following page.
Title (Times New Roman 16, bold):
Subtitle (Times New Roman 14, bold)
[return]
[return]
Author
(Arial 12)
[return]
[return]
[return]
[return]
[return]
Heading
(Times New Roman 12, bold)
Body text (Times New Roman 12) is single spaced. Indent the first line of every paragraph five spaces. Do not add any blank lines between paragraphs; however, do add a single space between sections, as here.
Heading
And here a new section begins, once again with the first line of the paragraph indented five spaces.
Subheading (Times New
Roman 12, italics)
Long Quotes
Lengthy quotes are indented five spaces, as in the following example:
Advertising campaigns are always striving to find original
ideas. Dove’s Campaign for Real Beauty
has done just that. It has created a new
forum where regular women can become involved in an advertising campaign. The campaign has been cited in many news
articles as being remarkable. As Rohit Bhargava states,
By focusing on the distorted perception of beauty that much of the fashion industry is guilty of promoting, Dove successfully separated it's brand from that category and made it stand for something different and something real (2006).
Due to this prestige, it seems appropriate to analyze parts of the campaign as to its effectiveness. Through the use of rhetorical theory, in particular the ideas of symbolic interaction and the examination of power, this paper hopes to demonstrate how Dove has started to change the face of advertising. The Campaign for Real Beauty can be seen as an exciting transformation for rhetoric used in advertising.
Citing Sources
Use the American Psychological Association parenthetical citation style for your sources. Include a References list at the end of the paper, with two blank lines between the end of the body text and the References list.. Following is an example of a parenthetical citation and the entry in the References list:
The I is unpredictable and impulsive, while the me stores information on how to respond in different situations. The self ends up being created by the interaction of these two components (Meade, 1934).
References
Meade, G. H. (1934). Mind,
Self, and Society: from the standpoint
of a social behaviorist.