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Events

10/23/2014 - CLA Kern Lecture Series
October 23, 2014
October 231829 Room11-12:30 pmBarbara PhillipsRawlco Scholar in Advertising and Professor of MarketingUniversity of Saskatchewan, CanadaEdwards School of BusinessTertium Quid: Explorations in Visual Brand IdentityWhy can consumers identify a television commercial for Target within a few seconds without seeing the brand name? Would a consumer notice if a can of Campbell's soup were placed in a Progresso ad? Is the Nike swoosh a more effective logo than the Sprite splash? Nonverbal elements play a prominent role in branding, but little attention has been given to the holistic visual style of a brand in academic research. This presentation explores the concept of visual brand identity (VBI) using a new definition adapted from legal scholarship. Consumers' understanding of VBI is compared to the perceptions of professionals who create brand identity on Madison Avenue. In addition, the superiority of visual logos is discarded in favor of a category-based theory of effectiveness. Implications for managing visual branding and for future research on brand identity are discussed.(Thursday, October 23rd, 11:00 AM to 12:30 PM -1829 Room)
10/23/2014 - Brazil Day
October 23, 2014
Come Experience a little “taste” of Brazil and try a Portuguese mini-lesson.Where : Modern Languages Lounge, EAS 3211.When : October 23rd, from 12pm to 3pm.Everyone is welcome, please bring a friend.Let's have fun in Portuguese!Any questions? Comments ? Contact Daniela Mörschbächer danimorsch@rochester.rr.com(Thursday, October 23rd, 12:00 PM to 3:00 PM - EAS 3211 )
10/23/2014 - Distinguished Computational Linguistics Lecture: Dan Roth - "Learning and Inference for Natural Language Understanding"
October 23, 2014
Golisano College and the College of Liberal Arts present the Distinguished Computational Linguistics Lecture, featuring Dan Roth, Professor, Computer Science and the Beckman Institute - University of Illinois at Urbana/ChampaignAbstract "Learning and Inference for Natural Language Understanding" - Machine Learning and Inference methods have become ubiquitous and have had a broad impact on a range of scientific advances and technologies and on our ability to make sense of large amounts of data. Research in Natural Language Processing has both benefited from and contributed to advancements in these methods and provides an excellent example for some of the challenges we face moving forward. I will describe some of our research in developing learning and inference methods in pursue of natural language understanding. In particular, I will address what I view as some of the key challenges, including (i) learning models from natural interactions, without direct supervision, (ii) knowledge acquisition and the development of inference models capable of incorporating knowledge and reason, and (iii) scalability and adaptation—learning to accelerate inference during the life time of a learning system. Lecturer Bio: Dan Roth is a Professor in the Department of Computer Science and the Beckman Institute at the University of Illinois at Urbana-Champaign and a University of Illinois Scholar. Roth is a Fellow of the ACM, AAAI and ACL, for his contributions to Machine Learning and to Natural Language Processing. He has published broadly in machine learning, natural language processing, knowledge representation and reasoning, and learning theory, and has developed advanced machine learning based tools for natural language applications that are being used widely by the research community and commercially. Prof. Roth received his B.A Summa cum laude in Mathematics from the Technion, Israel, and his Ph.D. in Computer Science from Harvard University in 1995.(Thursday, October 23rd, 12:30 PM to 1:45 PM -Golisano Auditorium)
10/24/2014 - Performing Artists Concert Series: The Neave Trio
October 24, 2014
The Neave Trio (violinist Anna Williams, cellist Mikhail Veselov, and pianist Toni James) perform for the first time at RIT. This trio has become the first-ever Fisch/Axelrod Trio-in-Residence at San Diego State University and has, according to Fanfare magazine, “exceeded the gold standard and moved on to platinum.” Reception following in Fireside LoungeTickets: RIT University Arenas Box Office (585)475-4121; rittickets.com; at door night of concert (Friday, October 24th, 8:00 PM to 9:30 PM -Ingle Auditorium)
10/24/2014 - Performing Artists Concert Series: The Neave Trio
October 24, 2014
The Neave Trio (violinist Anna Williams, cellist Mikhail Veselov, and pianist Toni James) perform for the first time at RIT. This trio has become the first-ever Fisch/Axelrod Trio-in-Residence at San Diego State University and has, according to Fanfare magazine, “exceeded the gold standard and moved on to platinum.” The Neave Trio will perform: Haydn's Piano Trio No. 16 in D Major Schubert's Piano Trio No. 1 in B-flat Major, Op. 99 Shostakovich's Piano Trio No. 2 in E Minor, Op. 67Reception following in Fireside LoungeTickets: RIT University Arenas Box Office (585)475-4121; rittickets.com; at door night of concert. ($15. alumni admission) (Friday, October 24th, 8:00 PM to 9:30 PM -Ingle Auditorium)
10/28/2014 - MORE THAN words can say: How Writing for Commercial & Applied Games Really Works
October 28, 2014
RICHARD DANSKYWriter, game designer and cad, Richard Dansky was name one of the Top 20 videogame writers in the world in 2009 by Gamasutra. His work includes bestselling games such as TOM CLANCY'S SPLINTER CELL: CONVICTION, TOM CLANCY'S RAINBOW SIX: 3, OUTLAND, and SPLINTER CELL: BLACKLIST. He was a major contributor to White Wolf's World of Darkness setting, with credits on over a hundred RPG supplements, and will be developing the upcoming 20th anniversary edition of WRAITH: THE OBLIVION. His most recent novel, VAPORWARE, is available from JournalStone.LEE SHELDON:Lee Sheldon is a professional game writer and designer, and an Associate Professor in the Game and Simulation Arts and Science program at Rensselaer Polytechnic Institute. His book, Character Development and Storytelling for Games, is a standard text. He has worked on video games for education in engineering and science, as well as business ethics. In a former life Lee wrote and produced over 200 popular television shows, including Star Trek: The Next Generation and Charlie's Angels.(Tuesday, October 28th, 6:00 PM to 9:00 AM -Carlson Auditorium)
10/28/2014 - MORE THAN words can say: How Writing for Commercial & Applied Games Really Works
October 28, 2014
RICHARD DANSKYWriter, game designer and cad, Richard Dansky was name one of the Top 20 videogame writers in the world in 2009 by Gamasutra. His work includes bestselling games such as TOM CLANCY'S SPLINTER CELL: CONVICTION, TOM CLANCY'S RAINBOW SIX: 3, OUTLAND, and SPLINTER CELL: BLACKLIST. He was a major contributor to White Wolf's World of Darkness setting, with credits on over a hundred RPG supplements, and will be developing the upcoming 20th anniversary edition of WRAITH: THE OBLIVION. His most recent novel, VAPORWARE, is available from JournalStone.LEE SHELDON:Lee Sheldon is a professional game writer and designer, and an Associate Professor in the Game and Simulation Arts and Science program at Rensselaer Polytechnic Institute. His book, Character Development and Storytelling for Games, is a standard text. He has worked on video games for education in engineering and science, as well as business ethics. In a former life Lee wrote and produced over 200 popular television shows, including Star Trek: The Next Generation and Charlie's Angels.(Tuesday, October 28th, 7:00 PM to 9:00 AM -Carlson Auditorium)
10/30/2014 - Celebrate! Come to the Music!
October 30, 2014
RIT Singers and Chamber Singers perform an eclectic medley for voice, including: O Sisuni Mungu (African piece, with student percussionists), Elijah Rock (traditional spiritual), Stars I Shall Find (composer: Dickau), and the title selection "Come to the Music!" (with Eastman School piccolo soloist).(Thursday, October 30th, 7:00 PM to 8:00 PM -Ingle Auditorium)
11/4/2014 - College of Liberal Arts Conable Distinguished Lecture Series in International Studies
November 4, 2014
Christine Bacareza BalanceAssistant Professor, Asian American StudiesUniversity of California, IrvineNovember 4, 2:00-4:00 pm1829 Room (across from Ingle)Title: “HERE LIES LOVE: Making Sense of the Philippines & Martial Law”Balance is a Faculty Fellow in the Society for Humanities (SOH) Program at Cornell University. Her writings on former Philippine First Lady Imelda Marcos, Glee's Karaoke Aesthetics, Asian American YouTube artists, Bruno Mars, and spree killer Andrew Cunanan, have been published in various journals. Balance is currently completing her first book, "Tropical Renditions: Popular Music and Performance in Filipino America (Duke University Press, forthcoming)."(Tuesday, November 4th, 2:00 PM to 4:00 PM -1829 Room)
11/8/2014 - RIT Orchestra - "Baroque and Classical Masters"
November 8, 2014
The talented RIT Orchestra will perform the music of Bach, Mozart, and Beethoven, with featured guest soloist Jenny Valitalo, viola. The performance will also include a viola concert by Carl Friedrich Zelter.(Saturday, November 8th, 3:00 PM to 4:00 PM - Allen Interfaith Chapel, SAU )
11/13/2014 - CLA William A. Kern Speaker Series
November 13, 2014
Gordon CoonfieldAssociate Professor of Communication & Director of Graduate Studies,Villanova UniversityMore Info TBA(Thursday, November 13th, 5:00 PM to 6:30 PM -Carlson Auditorium)
11/13/2014 - URINETOWN - THE MUSICAL
November 13, 2014
This satirical comedy, written by Mark Hollmann with lyrics by Hollmann and Greg Cotis, unapologetically skewers controversial issues such as the legal system, capitalism, social irresponsibility, corporate mismanagement, politics, and populism. University Arenas Box Office, RIT (585) 475-4121; rittickets.com; at door night of concert(Thursday, November 13th, 8:00 PM to 10:30 PM -Ingle Auditorium)
11/14/2014 - URINETOWN - THE MUSICAL
November 14, 2014
This satirical comedy, written by Mark Hollmann with lyrics by Hollmann and Greg Cotis, unapologetically skewers controversial issues such as the legal system, capitalism, social irresponsibility, corporate mismanagement, politics, and populism. University Arenas Box Office, RIT (585) 475-4121; rittickets.com; at door night of concert(Friday, November 14th, 8:00 PM to 10:30 PM -Ingle Auditorium)
11/15/2014 - URINETOWN - THE MUSICAL
November 15, 2014
This satirical comedy, written by Mark Hollmann with lyrics by Hollmann and Greg Cotis, unapologetically skewers controversial issues such as the legal system, capitalism, social irresponsibility, corporate mismanagement, politics, and populism. University Arenas Box Office, RIT (585) 475-4121; rittickets.com; at door night of concert(Saturday, November 15th, 8:00 PM to 10:30 PM -Ingle Auditorium)
11/16/2014 - URINETOWN - THE MUSICAL
November 16, 2014
This satirical comedy, written by Mark Hollmann with lyrics by Hollmann and Greg Cotis, unapologetically skewers controversial issues such as the legal system, capitalism, social irresponsibility, corporate mismanagement, politics, and populism. University Arenas Box Office, RIT (585) 475-4121; rittickets.com; at door night of concert(Sunday, November 16th, 2:00 PM to 4:30 PM -Ingle Auditorium)
11/18/2014 - RIT Jazz Ensembles in Concert !
November 18, 2014
Director Mark Collins presents the Jazz Lab and the RIT Jazz Ensemble in an exciting blend of contemporary and classic jazz.(Tuesday, November 18th, 7:00 PM to 8:15 PM -Ingle Auditorium)
11/23/2014 - RIT Concert Band
November 23, 2014
Under the direction of Dean Davis, the RIT Concert Band presents an enjoyable afternoon of concert band music.(Sunday, November 23rd, 3:00 PM to 4:00 PM -Ingle Auditorium)
12/5/2014 - Advent Lessons and Carols Service
December 5, 2014
The RIT Orchestra, along with the RIT Singers and Chamber Singers, presents scripture readings with stirring musical reflections. Come join us, and begin the holiday season in a joyful and inspiring way!(Friday, December 5th, 5:00 PM to 6:00 PM - Allen Interfaith Memorial Chapel, SAU )
12/13/2014 - RIT Holiday Concert
December 13, 2014
Celebrate the spirit of the holiday season with RIT's wide-ranging and talented music ensembles: Jazz Ensembles, RIT Singers & Chamber Singers, “Agbekor” (RIT's African Percussion Ensemble), A Cappella groups, and more!(Saturday, December 13th, 7:00 PM to 9:00 PM -Ingle Auditorium)
12/16/2014 - Senior Project Poster Session
December 16, 2014
Psychology Senior Project Poster Presentations(Tuesday, December 16th, 11:00 AM to 1:00 PM - Vignelli Center University Gallery )