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RIT College of Liberal Arts
William A. Kern Professorship in Communications

Kern Conference on Visual Communication

April 24-26, 2014

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6th Kern Conference on Visual Communication
Communicating Identity/Consuming Difference

April 24-26, 2014

Communicating identity – hero, villain, native, immigrant, minority, celebrity, terrorist – often leads to controversy and conflict. These identities are frequently represented with implicit comparative differences, such as friend vs. foe or familiar vs. strange. This conference seeks to explore how identities are presented and performed in consumer culture, and why it matters. What are the connections between communication, consumption and ‘difference’? …and between audiences, citizens, viewers, and consumers? What can we say about the production and consumption of images of identity? What can theory from post-colonial, post-gender, post-race, and post-class perspectives contribute? How do representations of identity in cultural discourses including advertising, art, branding, fashion, film, journalism, photography, social media, and web design intersect with consumption? How can consumer culture theory strengthen our understanding of visual communication?

Invited speakers include:

  • Robin Means Coleman, Communication Studies/Afroamerican & African Studies, University of Michigan
  • David Crockett, Marketing, University of South Carolina
  • Ammina Kothari, Journalism, Rochester Institute of Technology
  • Alexander Brier Marr, Visual and Cultural Studies, University of Rochester
  • Derek Conrad Murray, History of Art and Visual Culture, University of California, Santa Cruz
  • Radhika Parameswaran, Journalism, Indiana University
  • Katherine Sredl, Marketing, University of Notre Dame
  • Kevin Thomas, Advertising and Public Relations, University of Texas, Austin
  • Tracy Worrell, Communication, Rochester Institute of Technology

Conference Chair: Jonathan E. Schroeder
William A. Kern Professor of Communications
Rochester Institute of Technology

Supported by:
William A. Kern Endowment in Communications
RIT College of Liberal Arts
RIT Department of Communication
Association of Consumer Research

All participants are expected to register for the conference. Registration includes all conference sessions, coffee breaks, conference materials, and several meals. An optional conference dinner is planned for Friday night, April 25, with a separate fee.