Communicating identity – hero, villain, native, immigrant, minority, celebrity, terrorist – often leads to controversy and conflict. These identities are frequently represented with implicit comparative differences, such as friend vs. foe or familiar vs. strange. This conference seeks to explore how identities are presented and performed in consumer culture, and why it matters. What are the connections between communication, consumption and ‘difference’? …and between audiences, citizens, viewers, and consumers? What can we say about the production and consumption of images of identity? What can theory from post-colonial, post-gender, post-race, and post-class perspectives contribute? How do representations of identity in cultural discourses including advertising, art, branding, fashion, film, journalism, photography, social media, and web design intersect with consumption? How can consumer culture theory strengthen our understanding of visual communication?
Conference Chair: Jonathan E. Schroeder
William A. Kern Professor of Communications
Rochester Institute of Technology
William A. Kern Endowment in Communications
RIT College of Liberal Arts
RIT Department of Communication
Association of Consumer Research
All participants are expected to register for the conference. Registration includes all conference sessions, coffee breaks, conference materials, and several meals. An optional conference dinner is planned for Friday night, April 25, with a separate fee.