Ph.D., Temple University
Nicholas DiFonzo, PhD (Temple University, 1994) is Professor of Psychology at Rochester Institute of Technology. He has published over 50 articles, book chapters, encyclopedia entries and technical reports on rumor. His books include Rumor Psychology: Social & Organizational Approaches (written with Prashant Bordia), and The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors. He has been interviewed by numerous radio, TV, newspaper, magazine, and online media, including Talk of The Nation, The New York Times, and The Wall Street Journal. In 2005 he received a major grant from the National Science Foundation to investigate how rumors self-organize within networks structures. He has also received funding from the Institute for Public Relations to study corporate rumors, their effects, and how top corporate public relations officers handle them. Dr. DiFonzo has served as expert trial witness for corporations and government entities on the topics involving derogatory workplace rumors, malicious product rumors, and slanderous conspiracy rumors. Most recently, he has focused on the topics of rumor accuracy and on interpersonal forgiveness.
College of Liberal Arts Sponsored Research Support Program Faculty Research Associate, 2012-2014
DiFonzo, N., Beckstead, J., Stupak, N., & Walders, K. (2016). Validity judgments of rumors heard multiple times: The shape of the truth effect. Social Influence.DOI: 10.1080/15534510.2015.1137224
DiFonzo, N., Suls, J., Beckstead, J., Bourgeois, M. J., Homan, C., Brougher, S., Younge, A. J., & Terpstra-Schwab, N. (2014). Network Structure Moderates Intergroup Differentiation of Stereotyped Rumors. Social Cognition, 32(5), 409-448. DOI: 10.1080/15534510.2015.1137224
DiFonzo, N. (10 January 2013). Rumor research can douse digital wildfires. Nature, 493(135). DOI:10.1038/493135a. http://www.nature.com/news/rumour-research-can-douse-digital-wildfires-1.12167
DiFonzo, N., & Bordia, P. (2007). Rumor psychology: Social & organizational approaches. Washington, DC: American Psychological Association. www.rumorpsychology.com.
DiFonzo, N. (2008). The Watercooler Effect: A Psychologist Explores the Extraordinary Power of Rumors. New York: Avery (Penguin). www.thewatercoolereffect.com