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Dr. Nicholas DiFonzo Featured in Article by Herb Weisbaum

Dr. Nicholas DiFonzo featured in “Every day is April Fool’s Day on the Internet”, by Herb Weisbaum

April 1, 2013

Could it be?  Will Bill Gates really give you $5,000 for sharing a link on Facebook?

Of course not. The email is bogus and so is the picture of Gates holding a sign that purportedly shows him making that promise.

This is just one of an ever-growing collection of email hoaxes that fill in-bins across the world. They’re not scams – no one is trying to steal your money or personal information – they’re just fiction.  

Why do so many people accept the bogus messages as fact and forward to others?

“It’s entertaining and it’s socially bonding; something fun that we can share together,” explained Nicholas DiFonzo, professor of psychology at Rochester Institute of Technology and author of The Water Cooler Effect. “The idea of double-checking to make sure that these things are true takes work. And even if it’s not true, it doesn’t seem to hurt anybody.”


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April, 2013
Monday, April 1, 2013