Nichelle Stephens is a blogger, cupcake enthusiast, editor, event organizer and social media strategist who is the co-founding editor of Cupcakes Take The Cake, the most popular blog about cupcakes. Her appearance at SMACS is made possible in part by Dollop Gourmet Cupcake Creation
Clay Shirky is the author of six books including Here Comes Everybody: The Power of Organizing Without Organizations and analyzes the social and economic effects of Internet technologies. His appearance at SMACS is made possible by the generous support of RIT’s Lab for Social Computing
Once entering campus at the main entrance (indicated with a VERY large sign: "Rochester Institute of Technology, Founded 1829"), follow the signs to the glassed-in Information Booth. The Campus Safety officer will issue a parking pass and provide directions to your desired destination — Student Alumni Union.
The RIT campus is located in Rochester, New York. The third largest city in New York State, Rochester is on Lake Ontario, about midway between Niagara Falls and Syracuse and within easy driving distance to Toronto.
Turn right onto Brooks Avenue, then a quick right onto I-390 South. From 390, take the next exit (Scottsville Road) and turn right at the end of the ramp. Drive for approximately three miles, then turn left onto Jefferson Road (Route 252). Proceed east a short distance to campus, RIT's main entrance will be on your right.
Take exit 46 and proceed north on I-390 to exit 13 (Hylan Drive). Take a left onto Hylan Dr. and continue north to Jefferson Road (Route 252), and take a left at the light. Proceed west a short distance to the main campus.