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Department of Communication, RIT College of Liberal Arts
Social Media and Communication Symposium (SMACS) II
September 29, 2011

Agenda

This year’s SMACS event consists of three tracks (see tabs below) that aim to cover the business of social media, academic research into social media and skills students must know to successfully navigate social media now and in the future.

Business Track – Ingle Auditorium

9:00:
Opening Remarks
9:15:
KEYNOTE (Ingle): So You Think You’re a Social Business?
- Pam Moore, CEO and founder of FruitZoom, Inc., a digital marketing, brand, and social media agency
10:00:
Business Keynote: “Frosting Sprinkles, Bells and Whistles: Baking a Sweet Social Media Strategy”
- Nichelle Stephens, Editor at Cupcakes Take The Cake and The Loop21.com's Social Media Strategist
10:45:
Where Are My Customers? How Location-Based Marketing Impacts Brands, Social Media & Search.
- A conversation with Aaron Strout, head of location based marketing at WCG and co-author of Location Based Marketing for Dummies, led by Eric Miltsch, Internet Director at Auction Direct USA and co-creator of CarZar, the 1st location-based photo sharing automotive app.
11:30:
Making a Name for Yourself: Branding in the Age of Social Business
- A conversation moderated by Mark Frisk, social media specialist at MVP Health Care, featuring Michelle Ashby, CEO of Tipping Point Media and Tipping Point Public Relations; Steve Hall, founder and publisher of Adrants.com; and Bill Griffin, account manager at Cazbah.
12:30:
LUNCH BREAK (on-campus eateries nearby)
1:30:
KEYNOTE (Ingle): How the Web Changes Everything
- Clay Shirky, a new media expert who analyzes the social and economic effects of Internet technologies, faculty member at New York University and author of six books including Here Comes Everybody: The Power of Organizing Without Organizations
2:15:
Measurement for Social Media Success: Why it's overlooked, but essential
- Presentation by Thom Craver, a Web and Database specialist for the Saunders College at RIT
3:00:
Helping You/Helping Us: Customer Service with Social Media
- Discussion led by Jenny Cisney, Chief Blogger, Kodak; joined by Beth LaPierre, Chief Listener, Kodak; and Jim Reynolds, Strategic Accounts Manager, Social Media Solutions, Alterian.
3:45:
Social Media IRL (In Real Life): A discussion about integrating social media into our online and offline business lives
- Panel featuring Mike Deichmiller, Social Media Strategist, Butler/Till; Gavin Thomas, Social Media Strategist, Butler/Till; and Niki Black, lawyer and social media writer
4:30:
KEYNOTE (Ingle): Predicting the Future: What's Next on the Social Web?
- Maggie Fox, CEO and founder of Social Media Group, established in 2006 in Toronto – an agency that helps businesses navigate the new socially engaged Web.
5:15:
Symposium ends/ Networking begins in Ritz SportsZone

Academic Track – Fireside Lounge

9:00:
Opening Remarks (Ingle)
9:15:
KEYNOTE (Ingle): So You Think You’re a Social Business?
- Pam Moore, CEO and founder of FruitZoom, Inc., a digital marketing, brand, and social media agency
10:00:
Panel 1 - What are the Uses and Ethics of Social Media Marketing (SMM)?
  • Southwest Airlines and US Airways a Dialogic Analysis of Twitter Accounts Rachel Clapp, Wake Forest University
  • Diffusion of Innovations and Facebook: A viable source for Marketing J. Grant Cupp, West Virginia University
  • Mining Social Media Posts for Market Data: A new ethical dilemma? Robert Berkman, Keuka College
11:30:
Panel 2 – Can Social Media Predict and Change Behavior?
  • Cyberactivism and the Challenges of Social and Political Change: The case of Saudi Arabia Anas Alahmed, Indiana University
  • Encoded Exposure to Tobacco Use in Social Media Predicts Subsequent Smoking Behavior Brian G. Southwell, RTI International and University of North Carolina at Chapel Hill; Jacob B. Depue, Professional Data Analysts; Anne E. Betzner, Professional Data Analysts; Barbara M. Walsh, Connecticut Department of Public Health
12:30:
LUNCH BREAK (on-campus, eateries nearby)
1:30:
KEYNOTE (Ingle): How the Web Changes Everything
- Clay Shirky, a new media expert who analyzes the social and economic effects of Internet technologies, faculty member at New York University and author of six books including Here Comes Everybody: The Power of Organizing Without Organizations
2:15:
Panel 3 – Social Media and Communication in Relationships, for Social Support and in Journalism and Education
  • Time Issues in our Communication using Facebook Ellen Taricani, Penn State University
  • The Role of Social Capital and Social Support in the Phenomenon of Mommy Bloggers Federica Fornaciari, University of Illinois at Chicago
  • Social Media Use within Mass Communication and Journalism William Hart, Norfolk State University
3:45:
Bonus Panel: What the News Needs Now
- Leaders of various regional media organizations discuss the skills and qualities they're looking for in prospective job candidates in this social media-saturated world. (Organized by RIT Lecturer Sebby Wilson Jacobson)
4:30:
KEYNOTE (Ingle): Predicting the Future: What's Next on the Social Web?
- Maggie Fox, CEO and founder of Social Media Group, established in 2006 in Toronto – an agency that helps businesses navigate the new socially engaged Web.
5:15
Symposium ends/ Networking begins in Ritz SportsZone

For Students Track – Campus Life Center #1010/1015

NOTE: The three morning sessions here will be repeated in the afternoon to allow for students who wish to see other presentations or have classes)

9:00:
Opening Remarks (Ingle)
9:15:
KEYNOTE (Ingle): So You Think You’re a Social Business?
- Pam Moore, CEO and founder of FruitZoom, Inc., a digital marketing, brand, and social media agency
10:00:
Make Search Engines your B*#ch: Even if you have no negative content about you on the web, most people are still poorly represented in their search results.
- Presenter: Patrick Ambrons, co-founder and CEO of BrandYourself.com of Syracuse, a personal-branding start-up that currently helps thousands of recent graduates
11:30:
What Not To Do on Social Media Now
- Presenters: Chernee Vitello and Julie Skowronek of Whiting Consulting, a PR and Marketing headhunting firm
11:30:
Social Media + Networking = a Job!: A real-world success story
- Presenter: Nick Rovisa, Digital Account Executive at Ruder Finn in New York City. He landed his job in February using a mix of social media and networking, and will talk about how graduating students can (and should) do the same things.
12:30:
LUNCH BREAK (on-campus eateries nearby)
1:30:
KEYNOTE (Ingle): How the Web Changes Everything
- Clay Shirky, a new media expert who analyzes the social and economic effects of Internet technologies, faculty member at New York University and author of six books including Here Comes Everybody: The Power of Organizing Without Organizations
2:15:
Make Search Engines your B*#ch: Even if you have no negative content about you on the web, most people are still poorly represented in their search results.
- Presenter: Patrick Ambrons, co-founder and CEO of BrandYourself.com of Syracuse, a personal-branding start-up that currently helps thousands of recent graduates
3:00:
What Not To Do on Social Media Now
- Presenters: Chernee Vitello and Julie Skowronek of Whiting Consulting, a PR and Marketing headhunting firm
3:45:
Social Media + Networking = a Job!: A real-world success story
- Presenter: Nick Rovisa, Digital Account Executive at Ruder Finn in New York City. He landed his job in February using a mix of social media and networking, and will talk about how graduating students can (and should) do the same things.
4:30:
KEYNOTE (Ingle): Predicting the Future: What's Next on the Social Web?
- Maggie Fox, CEO and founder of Social Media Group, established in 2006 in Toronto – an agency that helps business navigate the new socially engaged Web.
5:15
Symposium ends/ Networking begins in Ritz SportsZone