“Visual Communication, Design and Understanding Messages of Sustainability” is the title of a grant-funded project by CMT graduate students in the Visual Communication course. After installing signage with various types of visual communication, students will look at energy consumption per building around RIT’s campus and possibly at the University of Rochester to assess the efficacy of visual messages.
The sustainability campaign created by the graduate Visual Communications class at RIT has been making waves since the project began back in September. Undergraduate students in the Global Village dormitories are responding very positively to the stickers and posters they’ve received as part of the campaign, and there is every reason to hope they will make at least a small impact in the overall goal of conserving energy on campus.
In addition to Global Village, the class has been in collaboration with University of Rochester Recycling Coordinator, Amy Kardie to bring the project to their campus. As of October 26th, the stickers and posters have been distributed to two dorms on U of R’s campus. Known as “The Towers,” both Anderson Tower and Wilder Tower’s are both similar in size and layout and according to Kardie, the dorms are primarily occupied by upperclassman. Suits and some single rooms are home to the 258 beds in Anderson and the 264 beds in Wilder.
Along with receiving the products the following message was sent to students: “You will be receiving helpful visual reminders to help you as dormitory residents reduce energy usage. RAs will be distributing easily removable blue decals for the backs of laptops and smaller green stickers.The green stickers could be placed on smaller devices like an iPhone charger. Other visual reminders include humorous (not instructive) light switch covers and posters. By using less energy the university spends less money and does not have to raise costs on fees and tuition. By switching off a light or unplugging an unused electronic device, you could be helping our environment AND saving money. Plus, the materials are fun and free! If you’d like quick facts about saving energy visit: hunt.unwasteny.org”
Kardie explained that, “Both towers have received Energy Star Certification and with the newly opened LEED Gold Certified O’Brien Hall in the towers area, we hope the competition will help create conservation/sustainability awareness in this part of campus.”
There is no word yet on how the products are fairing over at U of R, however, if the success at RIT is any indication, there is every reason to believe the residents of “The Towers” are enjoying their new decorations as well.
The Visual Communications class is thrilled to share their hard work with the college and hope that their efforts prove successful for U of R’s goal of creating conservation awareness on their campus.
Visual communication students work on finishing preparations for their big presentation of the project to members of the RIT and Rochester community in the RIT Campus Center Reading Room at 6pm, Wednesday, Nov. 7. Refreshments will be served and RIT Recycling Coordinator Dmitry Liapitch will briefly talk about the single stream recycling program at RIT.
Three Communication Media and Technology graduate students, Bryan Christiansen,
Sandy Nadal & Abel Rondon, presented on “Visual Communication and its Impact on Sustainability Decisions” at the SWBR Architect’s 5th Annual Campus Sustainability Conference this past Friday, October 26th.
The conference is intended to help professional engineers, facilities personnel, architects, sustainability directors, etc. from universities in Central and Western NY learn from each others experiences and challenges. Professionals from University of Rochester, Monroe Community College, Binghamton University, Nazareth College and Rochester Institute of Technology attended (including, Director of Sustainability Enid Cardinal, Director of Facilities, Sustainability & Conservation, Student Auxiliary Services Kurt Ingerick and Director of Facilities Services & Sustainability, National Technical Institute for the Deaf Christopher Knigga).
The main discussion point of this year’s conference was intended for colleagues to discuss what is being done to address existing building stock (or older less efficient buildings), in light of campuses trying to reduce their carbon footprint.
Though slightly different from the conference theme, the CMT students spoke about their effort to reduce energy consumption through human behavior when a building is already fairly energy efficient. In their case, they were focusing on getting students to use less energy in the Global Village dormitories through visual messaging and various forms of physical media.
The students were really well received and they were asked to continue sharing their research project’s results. They were also invited to share future projects at the conference in upcoming years. A few of the university representatives and Principal of SWBR Architects Junius R. Judson asked students to send additional printed materials.
This week, students in RIT’s Visual Communication course were asked to research a memorial monument and its significance in terms of placement, narrative, visual effects, and what the memorial site suggests is valued in that community. Students posted illustrations and their interpretations of these sites on the Visual Communication Illustrations Page.
One of the illustrations focused on Nathaniel Square Park, located at the corner of South Avenue and Alexander Street in Rochester’s South Wedge neighborhood (Nathaniel Square Park Illustration). The park is a memorial site for Nathaniel Rochester, founder of Rochester, NY. “The South Wedge Environmental Enhancement Project (SWEEP), headed by community activist, now South Wedge Planning Committee (SWPC) board member Cheryl Stevens, worked for over seven years to transform the spot” (O’Donnell). The park was opened in 2006 after the SWPC managed to raise “$300,000 in state and corporate funds to build Nathaniel Square” (O’Donnell). The statue is Nathaniel Square was created by sculptor Pepsy Kettavong who is also responsible for the creation of the Fredrick Douglass and Susan B. Anthony statues located in Rochester (O’Donnell).
Other illustrations focused on the Veteran’s Memorial Bridge, the Soldiers and Sailors Monument, the Schiller Monument, and the George Eastman Memorial located near the entrance to Kodak Park.
O’Donnell, Nancy. “Nathaniel Square Received Coveted Design Award.” The Wedge. February-March 2012. <http://swpc.org/wp-content/uploads/2012/07/February-2012.pdf>.
This past week graduate students in RIT’s Visual Communications class conducted interviews with undergraduate residents in the global village dorms at RIT. The purpose of these interviews was to gain feedback regarding the “Unplug” stickers that were handed out as part of their ongoing sustainability project.
The overall goal of the project is to influence students to conserve energy at RIT. It was decided upon by the class that the best way to grab the undergrads attention was with the message “Unplug,” featured on large blue stickers for laptops and small green stickers for other electronic chargers. These stickers are meant to be a reminder to students of the importance of unplugging their electronics when they are not using them. After weeks of preparation the final product was distributed to residents in global village.
After interviewing undergraduate residents, the responses about the stickers were very positive. Many students indicated that they liked the colors and sizes of the stickers, commenting on their attractiveness and message. Most of the students interviewed had seen the stickers prior to being interviewed, while other students were not familiar with them. Students who had seen the stickers said they had been given to them by their RA’s, seen them in friend’s dorm rooms, and on laptops. The mini stickers seemed to be a big hit, as many students said they would definitely use them, however, students also mentioned that they had not seen or received the small stickers.
When asked if they were likely to use the stickers, one student said yes, “Either my laptop case thing that goes on my laptop or my binder, planner thing, that I put stickers on, or my bed board. I haven’t made up my mind yet.”
Students were honest about the likelihood the stickers will change their behavior, but they do seem to understand the purpose, saying things like, “I think its a good idea, especially since people might not know that it uses that much electricity when they are not being used,” and, “If its right there I’d do it more than not knowing about it,”
Whether the stickers will make a difference in lowering energy consumption in the Global Village dormitories is yet to be seen, but hearing all of the enthusiastic feedback from students is a good foreshadowing of positive results. The class has also designed glow in the dark light switch covers that will soon be given out to Global Village residents. One student in particular is very eager to receive this sticker stating, “I really want the ones that says, don’t leave me hanging.”
Students in the Visual Communication class have been working on this project since the beginning of September with hopes of raising awareness about sustainability at RIT.
Phil Hamlett’s article Sustainability and Graphic Design, stresses the importance of getting the business community involved in sustainability practices. Hamlett states that “like it or not—since the business community and the capitalist system in which it operates sets the pace for society at large, acceptance here is crucial for any meaningful impact” (Hamlett, 2005, p. 185). Although some companies such as Toyota, The Body Shop, Aveda, American Apparel, Nike, Hewlett-Packard, and Starbuck’s have already caught on and implemented sustainability initiatives, there are still many others have yet “to recognize the inherent value in such behavior” (Hamlett, 2005, p. 186). This is where the designers come in.
Hamlett suggests that it is the role of graphic designers to help with sustainability initiatives and use “design as a vehicle for social change” (Hamlett, 2005, 188). He gives many suggestions for designers as to how they should move forward in addressing these issues, but the most important point that he makes is communicating the message. The article states that “there is an increasing need to explain these issues to a world eager to understand them” (Hamlett, 2005, 186). It is crucial that designers not only supply consumers with information about sustainability but also provide it to businesses.
After reading Hamlett’s article, students in RIT’s Visual Communication course posted images showing examples of the ways that graphic designers have contributed to promoting sustainability issues. Below are some of these images. For more images regarding this article and others being reviewed in the Visual Communication course please visit the Visual Communication Illustrations Page.
How can visual communication promote social change? That’s the big question our visual communication class is asking this quarter. Though we are specifically focusing on visual communication and sustainability, I find it important to try and learn from any designers and communicators who try and make an impact with complex social issues through visual communication. This week, I was lucky enough to attend AIGA’s Gain: Design for Social Change Conference at San Francisco’s Yerba Buena Center for the Arts.
The conference invited “design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value.” According to the marketing materials, these speakers would “demonstrate the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.” I personally believe this is a pretty difficult thing to demonstrate but I was sure the conference would at least provide our class inspiring ideas.
One particular workshop that I found especially relevant to our sustainability project was titled “Implementing Social Change” and was lead by Andréa Pellegrino, founder of Pellegrino Collaborative and University of Notre Dame Associate Professor Robert Sedlack. Andréa identified as a “Social Impact Strategist” and now that is my new career goal – ha. She actually does not have a traditional background in design but began her career as a publisher. She eventually was connected to design projects through AIGA and Design Ignites Change. Yet another instance where a communication professional ends up working intimately with projects of visual communication.
Pellegrino and Sedlack spoke primarily about the together + project they’ve been involved in for about 2 years. The together + project is an anti-xenophobia campaign to reduce fear and build connections and community in South African neighborhoods where South Africans and refugees compete for scant resources. They showed this video below to help attendees understand the context of the problem.
Leaders of the project decided their multilingual campaign would be educational in focus and would try to convey misconceptions of common stereotypes and South African and refugee’s common humanity. Eventually, they came up with a community mural project, a healthcare rights campaign (this looked like a small brochure), a welcome to South Africa Guide and a “Blooming Together” children’s book. Pellegrino mentioned that the children’s book was really the center of the campaign. This was partly because in their initial interviews with students (Pellegrino and Sedlack had interviewed 3rd, 6th and 11th graders back in October of 2011), they noticed the 3rd graders were the most malleable in their opinions about refugees. I personally think this was a really interesting idea that maybe we could extend to children at Margaret’s House at RIT but related to sustainability.
Similar to what we plan to do with the sustainability project, Sedlack and Pellegrino applied for numerous grants and other funding in order to continue the project and send students to South Africa. I’m thinking it would be exciting for us to develop a visual communication and sustainability collaborative. If any of you are interested in a thesis related to visual communication and sustainability, we could work on applying for grant funding for your project. There were a few students who worked on writing grants as their senior projects. It is possible for CMT students to work on a senior project as opposed to a thesis if that is what they choose (I’m not suggesting that this is necessarily preferable, just an option).
Sedlack also strongly suggested that it is best to work with other disciplines on campus. For instance, in this project they also worked with anthropology and business students and professors such as warfare anthropologist Carolyn Nordstrom. Sedlack and students said this kind of additional expertise was invaluable. Maybe visual communication students could eventually work with designers in CIAS and the Institute for Sustainability?
What I really wanted to ask Sedlack was about the research students did in creating their designs. There was no mention of any kind of visual communication theory, visual literacy theory, behavioral psychology theory, early childhood education theory, etc. I stayed afterward to ask but the line to speak with them was incredibly long and then we were actually asked to leave the room. I do plan on emailing them both, however. There also wasn’t any mention of research related to the social change project. I feel that this is something we could include in the vis com and sustainability collaborative that would make us unique — a combination of prior investigative research, social implementation and academic and popular publication of results. I also plan on asking them for a copy of their budget and grant proposal. I’ve NEVER seen such a beautiful grant proposal and even their budget was aesthetically pleasing. I would love to share this with all of you.
If you have more questions about the presentation, please comment on this post!
After conducting interviews with undergraduate Visual Communications students and Greentopia attendees, the graduate students in RIT’s Visual Communications class, with the help of Professor Kelly Martin, Senior Sustainability Advisor Enid Cardinal, and Graphic Designer Ryan Rich have selected the marketing collateral that will be used to create awareness about sustainability on the RIT campus.
Graduate students in the Visual Communications course have spent the last four weeks determining which forms of the designs will be most effective in reaching undergraduate students residing on campus and creating awareness about sustainability. The designs are focused on delivering messages to students informing them of the importance of unplugging their electronics and turning their lights off.
These marketing materials include stickers for laptops, posters, vinyl clings for light switches, and small stickers that students can place on all of their electronic chargers. These materials were created with the hope of reminding students on the Rochester Institute of Technology and University of Rochester campuses to turn off their lights and unplug their chargers.
The marketing materials will be distributed to RIT students after a short presentation during Global Village’s Community Hours in the upcoming weeks.
Going green. It’s a simple idea but a big process. Many students are trying to join the movement by recycling, using less plastic or paper, conserving energy, and most importantly spreading the word about why sustainability is so important.
On September 10th to the 16th, Greentopia Fest was celebrated in Rochester, NY. This ecofestival was a great opportunity for the Visual Communication graduate students (many from the Communication Media and Technology program) to visit and enjoy a wide variety of green vendors, visit a farmers market and enjoy organic food among other green things! It was also a great venue for RIT to participate in the movement to share and gain ideas about going green.
When festival-goers stopped at the RIT tent, they were greeted by a table of Visual Communication graduate students. The purpose of this stand was to exhibit designed signage strategized by the graduate students and created by RIT student Ryan Rich for a grant funded project dedicated to sustainability on RIT’s Campus. Students had postcards, posters, laptop stickers, light switch stickers and magnets on display. Most of these contained two main messages: “Unplug” and “Lights Off.” A poster also mentioned “everyone knows it’s better in the dark.”
The goal for these Visual Communication students was to gauge reactions from the Greentopia attendees about the newly designed. The results of this research will help to define the visual campaign for the sustainability project at RIT. The first stage of the project is to determine if visual messages will have any impact on students’ energy saving practices when living in dormitories. The visual messages urge students to save more energy by switching off their lights and unplugging their chargers when they’re not using them.
The surveys conducted at Greentopia determined that festival goers found the “Lights Off” message an easier task than “unplugging” but that many of them already turn off their lights so maybe unplugging would have a bigger impact if students bought into that message. When it came to their visual preferences and preferences of medium, viewers said they liked the idea of stickers that would glow in the dark and magnets.
The sustainability project is quickly moving forward and the graduate students hope to get more students involved in creating awareness about sustaining energy at RIT. The class is starting to get some attention on campus as University News caught wind of the campaign and published a story about Greentopia and the Visual Comminications efforts, read here.