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Partnering with University of Rochester

The sustainability campaign created by the graduate Visual Communications class at RIT has been making waves since the project began back in September. Undergraduate students in the Global Village dormitories are responding very positively to the stickers and posters they’ve received as part of the campaign, and there is every reason to hope they will make at least a small impact in the overall goal of conserving energy on campus.

In addition to Global Village, the class has been in collaboration with University of Rochester Recycling Coordinator, Amy Kardie to bring the project to their campus. As of October 26th, the stickers and posters have been distributed to two dorms on U of R’s campus. Known as “The Towers,” both Anderson Tower and Wilder Tower’s are both similar in size and layout and according to Kardie, the dorms are primarily occupied by upperclassman. Suits and some single rooms are home to the 258 beds in Anderson and the 264 beds in Wilder.

Along with receiving the products the following message was sent to students: “You will be receiving helpful visual reminders to help you as dormitory residents reduce energy usage. RAs will be distributing easily removable blue decals for the backs of laptops and smaller green stickers.The green stickers could be placed on smaller devices like an iPhone charger. Other visual reminders include humorous (not instructive) light switch covers and posters. By using less energy the university spends less money and does not have to raise costs on fees and tuition. By switching off a light or unplugging an unused electronic device, you could be helping our environment AND saving money. Plus, the materials are fun and free!  If you’d like quick facts about saving energy visit: hunt.unwasteny.org”

Kardie explained that, “Both towers have received Energy Star Certification and with the newly opened LEED Gold Certified O’Brien Hall in the towers area, we hope the competition will help create conservation/sustainability awareness in this part of campus.”

There is no word yet on how the products are fairing over at U of R, however, if the success at RIT is any indication, there is every reason to believe the residents of “The Towers” are enjoying their new decorations as well.

The Visual Communications class is thrilled to share their hard work with the college and hope that their efforts prove successful for U of R’s goal of creating conservation awareness on their campus.

Project presentation event November 7th!

Visual communication students work on finishing preparations for their big presentation of the project to members of the RIT and Rochester community in the RIT Campus Center Reading Room at 6pm, Wednesday, Nov. 7. Refreshments will be served and RIT Recycling Coordinator Dmitry Liapitch will briefly talk about the single stream recycling program at RIT.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Program

Campus Sustainability Conference

Three Communication Media and Technology graduate students, Bryan Christiansen,

Attendees during tour of MCC’s sustainable building upgrade.
Attendees during tour of MCC’s sustainable building upgrade.

Sandy Nadal & Abel Rondon, presented on “Visual Communication and its Impact on Sustainability Decisions” at the SWBR Architect’s 5th Annual Campus Sustainability Conference this past Friday, October 26th.

Solar panels at MCC
Solar panels at MCC

The conference is intended to help professional engineers, facilities personnel, architects, sustainability directors, etc. from universities in Central and Western NY learn from each others experiences and challenges. Professionals from University of Rochester, Monroe Community College, Binghamton University, Nazareth College and Rochester Institute of Technology attended (including, Director of Sustainability Enid Cardinal, Director of Facilities, Sustainability & Conservation, Student Auxiliary Services Kurt Ingerick and Director of Facilities Services & Sustainability, National Technical Institute for the Deaf Christopher Knigga).

The main discussion point of this year’s conference was intended for colleagues to discuss what is being done to address existing building stock (or older less efficient buildings), in light of campuses trying to reduce their carbon footprint.

Bryan explaining some of the final designs
Bryan explaining some of the final designs

Though slightly different from the conference theme, the CMT students spoke about their effort to reduce energy consumption through human behavior when a building is already fairly energy efficient. In their case, they were focusing on getting students to use less energy in the Global Village dormitories through visual messaging and various forms of physical media.

The students were really well received and they were asked to continue sharing their research project’s results. They were also invited to share future projects at the conference in upcoming years. A few of the university representatives and Principal of SWBR Architects Junius R. Judson asked students to send additional printed materials.

Sandy concludes the presentation with great energy!
Sandy concludes the presentation with great energy!

Light switch covers

Light switch covers reactions

Last week the Visual Communication class interviewed residents at Global Village for the second time, but this time with a different purpose. Students were looking for undergraduate students’ reactions to the light switch cover created for the sustainability project.

Many giggles were heard that evening. While some really seemed to like it, others found it quite polemical. One student said, “It might be a little bit too controversial for some people but I would use it.” This same student compared the poster (also created by the graduate class) to the light switch cover by saying, “It basically gives me the same energy consumption and sexual message as the light switch.”

Another student said she would definitely use the switch cover because it was funny and it was a good reminder because it would be seen everyday. Others said that they were more likely to turn off their lights because of the cover. One student said every time he saw the cover he would say, “That poor guy, let me help him out.”
Following the interviews, graduate students agreed the light switch covers were the most controversial of all the designs for this project.