Project Design Decisions
After conducting interviews with undergraduate Visual Communications students and Greentopia attendees, the graduate students in RIT’s Visual Communications class, with the help of Professor Kelly Martin, Senior Sustainability Advisor Enid Cardinal, and Graphic Designer Ryan Rich have selected the marketing collateral that will be used to create awareness about sustainability on the RIT campus.
Graduate students in the Visual Communications course have spent the last four weeks determining which forms of the designs will be most effective in reaching undergraduate students residing on campus and creating awareness about sustainability. The designs are focused on delivering messages to students informing them of the importance of unplugging their electronics and turning their lights off.
These marketing materials include stickers for laptops, posters, vinyl clings for light switches, and small stickers that students can place on all of their electronic chargers. These materials were created with the hope of reminding students on the Rochester Institute of Technology and University of Rochester campuses to turn off their lights and unplug their chargers.
The marketing materials will be distributed to RIT students after a short presentation during Global Village’s Community Hours in the upcoming weeks.