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Partnering with University of Rochester

The sustainability campaign created by the graduate Visual Communications class at RIT has been making waves since the project began back in September. Undergraduate students in the Global Village dormitories are responding very positively to the stickers and posters they’ve received as part of the campaign, and there is every reason to hope they will make at least a small impact in the overall goal of conserving energy on campus.

In addition to Global Village, the class has been in collaboration with University of Rochester Recycling Coordinator, Amy Kardie to bring the project to their campus. As of October 26th, the stickers and posters have been distributed to two dorms on U of R’s campus. Known as “The Towers,” both Anderson Tower and Wilder Tower’s are both similar in size and layout and according to Kardie, the dorms are primarily occupied by upperclassman. Suits and some single rooms are home to the 258 beds in Anderson and the 264 beds in Wilder.

Along with receiving the products the following message was sent to students: “You will be receiving helpful visual reminders to help you as dormitory residents reduce energy usage. RAs will be distributing easily removable blue decals for the backs of laptops and smaller green stickers.The green stickers could be placed on smaller devices like an iPhone charger. Other visual reminders include humorous (not instructive) light switch covers and posters. By using less energy the university spends less money and does not have to raise costs on fees and tuition. By switching off a light or unplugging an unused electronic device, you could be helping our environment AND saving money. Plus, the materials are fun and free!  If you’d like quick facts about saving energy visit: hunt.unwasteny.org”

Kardie explained that, “Both towers have received Energy Star Certification and with the newly opened LEED Gold Certified O’Brien Hall in the towers area, we hope the competition will help create conservation/sustainability awareness in this part of campus.”

There is no word yet on how the products are fairing over at U of R, however, if the success at RIT is any indication, there is every reason to believe the residents of “The Towers” are enjoying their new decorations as well.

The Visual Communications class is thrilled to share their hard work with the college and hope that their efforts prove successful for U of R’s goal of creating conservation awareness on their campus.

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