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Lost Icons

This can of Goya Chick Peas is like a poorly utilized visual presentation. The camera is so ubiquitous in our culture that what once was an icon–the Campbell’s Soup Can– is now lost in a menagerie of images of everyday things. This was photographed with Instagram, which has had a similar impact on photography that PowerPoint has on visual presentations.



Joel Skelton

Goya is Goya. Campbell is Campbell. In my experience, Campbell is much more eloquently designed. While I agree icons are wont to deteriorate in meaning the more they are exposed, the Campbell logo may very well have deteriorated in meaning due to new generations not knowing the story behind it, or the artist behind it. That’s how time works. I’m sure we don’t appreciate (or take for granted) icons that our grandparents’ grandparents revered. It’s all about perception, which always changes with time.


Joel I think you make an excellent point about how with newer generations the Campbell’s logo and it’s meaning is potentially lost. I know I for instance don’t even really know the Campbells story behind their logo. I remember the look of the can, but that’s the extent of it. Jonathan I like that you noted how you used Instagram because, as many people do, using a tool like that can really alter the viewers immediate and emotional reaction to the visual (Helmers step 1 in analysis). As the profession of graphic design, photography, among others evolve, people really need to keep in mind that although computers and various multimedia software can help us look and feel more like designers, we should divorce ourselves just from the aesthetics and focus more on cohesive composition.

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