Beautiful Length Campaign
The short reading on “Three ancestral traits that drive pro-environmental behavior” reminded me of this Pantene campaign I saw a couple of weeks ago. This is a fine example of how marketers motivate individuals by creating social obligations. This campaign motivates women to donate their hair and help cancer victims to gain some hair back. The product helps your hair grow longer and healthier, so later you can cut it off, donate it and help someone that needs you more than you. Pantene is serving as a mediator between the community and the victims by motivate women to get involve with the cause.