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can you recognize this?

There are several elements of critical viewing I immediately thought of from the reading after encountering this visual. My initial impression was “why do I know this logo.” After a very brief moment I realized it’s the Wegmans logo! This logo is a symbolic element visible by the entrance way of Next Door Bar and Grill in attempt for guests to make the connection that the restaurant is in fact owned by Wegmans. Some literal elements of design that I found interesting are the texture and the color. Additionally, the way the light is purposely casting a shadow on the image is another attempt to bring attention to this Wegmans logo.

 

 

Larissa

Comments

Kurt
Reply

Most interesting to me is that I see a “YOU” as well as a “JOY” in the symbols. I wonder if that was intentional?

Bryan
Reply

It’s interesting how Wegmans likes subtly sticking that on stuff where it doesn’t belong – great article in the Democrat and Chronicle today over how that family is slowly taking over the Rochester Liquor industry – just look at the website for the new opening of Whitehouse Liquor & Wine (owned by Danny’s sister): http://www.whitehouseliquor.com/

The original article link: http://on.rocne.ws/QjOq0h

Larissa
Reply

Kurt I didn’t even notice that!! Glad you pointed that out.

Kurt
Reply

Bryan,

Subtle product and image placement is – in my opinion – a major part of the future of marketing.

Larissa,

No problem! Thanks for posting it!

Scott Howard
Reply

The way this logo is lit is really important, as the dramatic lighting is drawing customers’ attention to the object. The Next Door Bar and Grill has a very dim lit atmosphere so placing a spotlight on the logo helps to create visual contrast between the logo and the wall, causing the logo to appear to pop away from the wall more. Visual contrast in general helps to draw attention.

Kristi
Reply

Larissa, great image of an iconic logo for a Rochestarian. Wegmans clearly spends time and effort on their branding and logo placement. Interesting that Kurt saw a “joy” and a “you”. I see a smile face.

Justin
Reply

After you mentioned it was the Wegmans logo I saw it. Prior to that I had no idea what it was at all and its actually why I clicked on the image in the first place. Maybe the whole point of the image though is to get the viewer to take a longer look because they don’t know what it is, or maybe its just me.

Nichole
Reply

Larissa–I love this photo. I’m a huge Wegmans fan and I swear to this day that I’ll never live anywhere where there is no Wegmans! Even though I’m very familiar with Wegmans, I had to do a double take to recognize this logo. It’s funny because the same thing happened to my mom. I was showing her this website and when she saw all of our pictures she actually stopped and pointed at yours. At first she was confused and then there was the “ah ha” moment of realizing that you posted the Wegmans logo. Now I have to go to Next Door Bar and Grill to see this Wegmans logo in context. Does it have the right “feel” for the restaurant?

Lauren
Reply

First of all I think that being a picture of a logo it is actually a really great photo! Second I think you did a great job finding a image to really represent Helmers’ points. You can really incorporate a lot of his steps into an image of a logo, especially this one and you gave a really good explanation of that! I also love Wegmans so I especially appreciate this image!

Katy
Reply

Kurt-I never saw the word “YOU” in the logo until you just pointed it out. I think it was intentional.

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