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Extension of Colors

Roth’s article, Flesh in Wax: Demystifying the Skin Colours of the Common Crayon makes the point that these new colors of crayons have the ability to give us as individuals, “broader notions of pigment variation” and has separated society from its “white biased body norms” (Roth, 80). The idea of creating new flesh colors for crayons reminded me of the more recent extension of many foundation makeup lines such as the one shown in the photograph above. The Covergirl Queen collection specifically promotes matching women’s natural hue and ensuring that their makeup matches their unique skin tone.

Mallory

Comments

Kurt
Reply

This is an excellent representation of that article. I’m really impressed, because I thought that one article would be pretty difficult to represent by a picture.

I’d be interested in reading a study about the progression of foundation colors offered over time, dating back to the middle of the 20th century.

Larissa
Reply

As Kurt said, this is an excellent representation of that article. I tried to think of so many different things that could relate to pigment variation other than crayons, and this is so perfect. When I first started see the Covergirl Queen commercials on TV I thought, well finally! Even sometimes the shades offered didn’t match my skin tone.

Erica
Reply

Great idea for this photo, Mallory! This makes me wonder also what varieties in colors of nylons were available in the mid 20th century. Even now, the color matching is limited for nylons in comparison to the colors shown above in your image for makeup.

Jessica
Reply

This was one of the first things that I thought of too. How they have extended different make ups and foundations to make them more available to different skin tones. I think this is an examples that shows what that article is talking about very well.

Kristi
Reply

Mallory — Nice photo! It captures Roth’s discussion of skin colors and companies marketing. I too thought of cosmetics with regard to skin tone and I also thought of the companies that have just a few colors such as fair, light, etc. How the heck are we supposed to know which we are? And what exactly is normal skin anyways!

Liz
Reply

What I love is that even though they have all of these colors available across brands, and some of which “magically” perfectly match your skin tone, I’ve never found makeup that even remotely matches my complexion. A lot of these shades look incredibly similar – yet there are no porcelain shades or chocolate brown shades. How does a makeup company get away with such a limited selection when the customer base is undeniably much more diverse in skin tone?

Claire
Reply

This is a great example that I think nearly every girl can relate to in some way or another. When you think of how unique every skin tone is it seems impossible to be able to create enough shades to fit even a fraction of them.

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