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Fancy that Notebook

So a notebook is obviously an everyday item that should not require much in the way of visual cues; however, this notebook is different.  On the first page are two small plastic pockets.  For what?  I wouldn’t have known if it wasn’t for a designer that did a good job.  The designer created a conceptual model so that the user would understand the purpose of the pockets.  The size of the pockets created a constraint on what could fit  within the pockets.  It’s easy to see that they’re index-sized pockets.  In case the user missed out on this visual cue, the designer created mock index cards that are actually placed inside the pockets.  These cards “make things visible” by showing the user what goes in the pocket and even stating, “Store index cards here” and “Perfect for half-size cards.”  This example can’t provide traditional “You’ve got it!” feedback.  Instead, the user receives this affirmation when they open the pocket and take the index card out.  Aha!  Now you know what goes in there!  …Confession:  I was really excited when I found this ridiculous notebook :)




I think this is as good example of a well design product. It has the innovative pockets and the constraints inferred what they’re for. I believe the design is intuitive enough for the user to figure it out by itself.


To be honest, I’m more confused by the vertically striped pages. Are we taking notes in landscape now?


Bryan…that’s another cool bit I didn’t explain. The first five pages of the notebook are index cards that you can punch out and use. Pretty much makes my day (and I don’t even really use index cards).

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