How Important is “Live” coverage?
Just how important is it for us to air live coverage on tv? Statistics show it brings in a higher volume of viewers, but is it worth the risk?
Fox news found that out when a car chase turned into a suicide and they didn’t cut the camera’s fast enough. After a forced commercial break they came back on air apologizing for not cutting the cameras away, but continued to air the clip of the chase leading up to the suicide later in the day.
The “about-to-die” image still attracts viewers, even though the clip of the man dead is seen as a faux pas. Why? Barbie Zelizer, a communications professor at the University of Pennsylvania, says images of impending death can be just as effective on the public since they capture a powerful moment in the middle of a sequence of action.