I took these three images of my various apple products. Two are computers and one is from an apple keyboard. In the “Cowin & Matusitz” reading the meaning of a company’s logo is discussed. After reading about logos and how they are used to “distinguish one brand from another”, and how as a graphic symbol they “embody the true values of a company”, I immediately thought of Apple and how distinct their logo is. When looking at various products the apple logo will help a consumer recognize and identify which product is theirs. Overtime, the apple logo hasn’t changed much which I think is very smart because that means years of people will all be familiar with the same logo, so they probably have a larger number of consumers who are accustomed to their logo. In the reading the authors say that in order to be successful a logo must be recognizable, hold meaning to the target market, and also induce positive affect. I believe that the apple logo covers all three of these. First, it is very recognizable since it has been around for so many years, second it is a logo in which the object or graphic is the actual name of the company. Meaning, it is an apple and the company is apple. Third, it is very positive because of the design and because it has so much exposure to so many people over the years it has been around. I think the apple logo is a very good example of a positive and effective company logo.. What does everyone else think?