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Intentional Global Village

In Dickinson’s article this week, “Joe’s Rhetoric: Finding Authenticity at Starbucks,” he mentioned that everyday spaces are filled with symbolic visual and material elements, but that they’re often less obvious than those that make up a museum or memorial space.  One place this makes me think of is Global Village on RIT’s campus.  While many students visit this area on campus daily, they are likely unaware of the very intentional visual elements that went into designing this space.  In the middle of all of the shops, the Global Village “courtyard” has a fountain, white lights illuminated in the evenings both overhead and in the walkways, a firepit in the center, green and orange earth-tone colors, select landscaping and lots of outdoor seating with lamp heaters.  These elements, taken together, make the setting feel warm, inviting and natural, compelling visitors to sit with friends and stay a while.  Although visitors experience the visual meanings on a subconscious level, the creators very intentionally chose these elements to create this setting.


I am a Communication and Media Technology student. My goal is to advance my understanding of communication, especially as it relates to marketing and organizations. I am quite happy working for my department at RIT and we'll see where the future takes me! I am passionate about graphic design and hope to have opportunities to build on these skills. My family consists of my husband (a soon-to-be brewmaster) and my silly labradoodle!



I like your example Erica. Significant for me for this village theme is the courtyard surrounded by shops, food establishments, and residences. And, as you point out, the attractive, thoughtful elements used in the courtyard really make it nice. The intentionality of this space was well done and I wish have of this same effort was made for Park Point!


Although I have walked through Global Village plenty times, I have never really thought of the surroundings and why exactly they were put there. I think your post is a good example. And I think that if we started thinking about why things were placed where they are, the world would consciously make more sense to us.


This picture gives a really good view of Global Village! For some reason, I always feel intimidated when I walk by there – the way the tables sit in relation to Crossroads, it almost isolates them. I’ve always felt that it would be more appropriate for me to sit there if I lived in the Global Village apartments. But, from this vantage point, Global Village looks much more inviting. I really like how you got leaves in the top corner – it makes the environment look not quite as concrete compared to the umbrella, tables, and brick buildings. I might just have to eat lunch outside at Global Village sometime!!


Global Village is exactly that, a village. This a great example, I like going there because it feels like I’m on vacation. the little vista like courtyard reminds me so much of the restaurants in Cozumel.


Global Village is one of the most beautiful places on campus, the feel of it is definitely warm and comfortable. It is amazing to see what kind of elements can make or break the tone of the location.

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