In the “In digital remembrance: vernacular memory and the rhetorical construction of web memorials” reading, Aaron Hess makes comparisons between physical & digital memorial sites. One aspect that is particularly interesting is the comparison between the navigation of digital memorials & that of physical memorials. Hess states that in digital memorial sites, people use search engines to navigate through competing memorial sites, including official, corporate, & individual memorials. Similarly, at the Mt. Hope Cemetery there are countless memorial stones competing for attention. Again some are more general public memorial monuments, while many others are to commemorate individuals. Different techniques are used to attract attention, including scale difference and elaborate designs. The memorial depicted above was particularly interesting because it stood out from the others largely because the majority of this monument was not designed, it was just rough as a rock.