Your browser (Internet Explorer 7 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.

X

Navigate / search

Otherness

The Roth article points out that race and diversity has been left out of design for a long time and that manufacturers are just starting to realize the importance of representing the global environment that we live in.   Products should aim to “better reflect the multicultural and multiracial populations” using them (Roth, p. 74).

This concept made me think of the character creation process in Rock Band.  The artists that create the  nearly endless possibilities for skin tone, face shape, physique, etc. were clearly considering diversity efforts.  The game allows very elaborate characters to be developed of often underrepresented groups.  The diversity, like Crayola’s “multicultural” products, goes far beyond simply representing Blacks and Whites.  There is even customization for skin tone variation within races as well as cultural attitude decisions by enabling choices of eye, nose, mouth and eyebrow shapes as well as tattoo and clothing decisions.

Erica

I am a Communication and Media Technology student. My goal is to advance my understanding of communication, especially as it relates to marketing and organizations. I am quite happy working for my department at RIT and we'll see where the future takes me! I am passionate about graphic design and hope to have opportunities to build on these skills. My family consists of my husband (a soon-to-be brewmaster) and my silly labradoodle!

Comments

Jessica
Reply

This is kind of like my post. Though you did the options for a video game and I showed how there are people of all different races who make up the actors and actresses that we know. I think this is even coming around more so now than ever before. I know in some of my design classes, my teachers even push us to use other skin tones when representing people. for example in a cpr chart.

Leave a comment

name

email (not published)

website