The Roth article points out that race and diversity has been left out of design for a long time and that manufacturers are just starting to realize the importance of representing the global environment that we live in. Products should aim to “better reflect the multicultural and multiracial populations” using them (Roth, p. 74).
This concept made me think of the character creation process in Rock Band. The artists that create the nearly endless possibilities for skin tone, face shape, physique, etc. were clearly considering diversity efforts. The game allows very elaborate characters to be developed of often underrepresented groups. The diversity, like Crayola’s “multicultural” products, goes far beyond simply representing Blacks and Whites. There is even customization for skin tone variation within races as well as cultural attitude decisions by enabling choices of eye, nose, mouth and eyebrow shapes as well as tattoo and clothing decisions.
I am a Communication and Media Technology student. My goal is to advance my understanding of communication, especially as it relates to marketing and organizations. I am quite happy working for my department at RIT and we'll see where the future takes me! I am passionate about graphic design and hope to have opportunities to build on these skills. My family consists of my husband (a soon-to-be brewmaster) and my silly labradoodle!