Peace, Love, Green.
The article, Sustainability and Graphic Design, by, Phil Hamlett was very insightful, putting us in the minds of the designers behind those campaigns we would call “go green.” Before reading this article, the title, to me, suggested that Hamlett would be talking about the design of a go green campaign, which it does, but it also talks about how these designs promote and create a successful go green campaign. While reading this article I kept thinking about all the times I have been shopping and have been offered a free item for having spent so much money on my purchase. I have bags, water bottles, and other things I am sure that I have been handed at the mall as a reward for spending money. However, all of these items have one thing in common: their message. They either promote or flat out tell you to “Go Green,” maybe not in those words exactly but when reading between the lines, thats the message you would see.
One of my favorite free items is a bag from the store, charlotte russe, that says, “Peace, Love, Green.” This particular message I have seen printed on t-shirts, bags, water bottles, key chains, bumper stickers, etc. This is one of my favorite bags to chum around with and I will admit I do feel “trendy” with it. I know, lame. But I think thats what a lot of these free, or sometimes expensive, items are: Trendy. But, thats how some designers and marketers know how to reach an audience and get others to pay attention. The idea behind this type of bag is that you will use it over and over and again and avoid plastic. Whether people are actually doing it is up for debate, but it is this companies attem