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Peace, Love, Green.

The article, Sustainability and Graphic Design, by, Phil Hamlett was very insightful, putting us in the minds of the designers behind those campaigns we would call “go green.” Before reading this article, the title, to me, suggested that Hamlett would be talking about the design of a go green campaign, which it does, but it also talks about how these designs promote and create a successful go green campaign. While reading this article I kept thinking about all the times I have been shopping and have been offered a free item for having spent so much money on my purchase. I have bags, water bottles, and other things I am sure that I have been handed at the mall as a reward for spending money. However, all of these items have one thing in common: their message. They either promote or flat out tell you to “Go Green,” maybe not in those words exactly but when reading between the lines, thats the message you would see.

One of my favorite free items is a bag from the store, charlotte russe, that says, “Peace, Love, Green.” This particular message I have seen printed on t-shirts, bags, water bottles, key chains, bumper stickers, etc. This is one of my favorite bags to chum around with and I will admit I do feel “trendy” with it. I know, lame. But I think thats what a lot of these free, or sometimes expensive, items are: Trendy. But, thats how some designers and marketers know how to reach an audience and get others to pay attention. The idea behind this type of bag is that you will use it over and over and again and avoid plastic. Whether people are actually doing it is up for debate, but it is this companies attem

Lauren

Comments

Will
Reply

This is an interesting post, you got me thinking about the these ‘green’ campaigns in a different way. Do you feel that these ‘go green’ campaigns are more a marketing ploy/trend than just an honest care for the environment?

I feel that rather than placing an emphasis on sustainable practices, most of these freebie items tend to be focused on sporting flashy designs and company logos. For example, that bag is pretty sweet…where is the fabric from, is it sourced from the USA? How far did that bag travel to get to you? What chemicals are used in the dye? Are these buildings powered exclusively by solar panels? Do the employees carpool to work?

….would be interesting to find out the levels of commitment that these green companies have.

Abel
Reply

Great point on that one Will, as the article said, if its for the greater good, or a publicity stunt to make the view users and potential customers have of this company change. The fact is that although it might be a stunt for personal benefits it is still being done so some good can be taken out of it.

Will
Reply

Very true. I guess I’m playing devils advocate on this one…us undergrads didn’t get to read that article.

Many companies can turn around their marketing in a pretty quick time frame, but their infrastructure will be slow to follow.

Mallory
Reply

I like that you mentioned the idea of feeling “trendy” when you use it. I think that this is the what the marketing team intended and that companies, even grocery stores such as Wegmans are trying to make Go Green seem like a trend in order to get individuals to jump on board with it.

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